Print.IT Reseller - issue 116

01732 759725 32 COVER STORY The all-new Lexmark-designed 9-Series line-up includes the Lexmark CX963, CX962, CX961, CS963 and CX833 (available in June) and the Lexmark CX951, CX950 and MX953 which are scheduled to be available in Q1 2025. The company is also introducing six new MFPs specifically for its business solutions dealers and authorised solution providers - the Lexmark XC9655, XC9645, XC9635 and XC8355 will be available in June and a further two models – the Lexmark XC9535 and XC9525 are scheduled for release in Q1 2025. The new 9-Series was unveiled to Lexmark’s EMEA partners from 15 different countries in Frankfurt, and to its UK&I resellers at the company’s new Maidenhead office last month. The A3 line’s simplicity made a big impression on the attendees. Sam Elphick, Director at Lex Business Lexmark’s new 9-Series combines versatility, simplicity and sustainability Equipment said: “It was a pleasure to be invited to Frankfurt by Lexmark for their two-day EMEA Top Partners Event. A select few dealers from across EMEA were selected to be the first to see the unveiling of the new (and incredibly impressive!) 9-Series print devices. We're excited to introduce the device and its fantastic features to our clients soon.” Wayne Jones, Managing Director at OES also attended the launch in Frankfurt. He said: “The launch event was very special; it was a pleasure to be in the room with the company’s top partners in one place to learn about the new launch. Lexmark has never manufactured its own A3 before and the fact this new range is built on its A4 technology makes it a really strong Lexmark has scaled up and evolved its renowned A4 technology and introduced a new generation of A3 colour printers and multifunction products, that boldly reset the industry standard offering. They have also really focused on sustainability; the products are built to last and have fewer parts. The standout for me was the effort put into simplifying the user experience, it’s really intuitive. Cloud security is also really strong, and we will be leveraging Lexmark’s cloud services as we continue to migrate more of our customers to cloud print management.” Paul Thorburn, Managing Director, Tech4 Office Equipment added: “We’ve been a Lexmark partner for three years and the A4 line-up is excellent, however, we’ve always felt there was something missing in the A3 space. That’s up until now, I was looking for three things: a better document feeder, a strong focus on sustainability and competitive cost per copy. The new 9-Series delivers on all three counts. For us, it’s the missing piece and a game-changer, we’re now excited to move forward and further extend our partnership with Lexmark to cover customers’ requirements across the board.”

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