PRINTITRESELLER.UK 45 INTERVIEW not just for the home market. And that obviously is really important to us because that's allowing people to move away from cartridge-based solutions. We're already addressing much more of the market than perhaps some people perceive, for instance, we have a highly successful label range, which again uses our heat-free technology and the same systems for printing. And we also extend that into wide-format where we've been one of the market leaders for many years in most sectors. But yes, we've identified that there is a need to bring in some further products in the not too distant future. And they're actually born out of the need to address how the marketplace has changed and more importantly, how the print user has changed. We've been hearing for many years about the decline of office print. The actual numbers of decline are very, very small in terms of the number of pages being printed. But where and on what people are printing is the thing that's changed because of a number of things but particularly the pandemic. People going to work from home, then coming back to the office, in some cases, going into agile working and being in the office, perhaps two or three days a week, rather than five days. And all of these changes are bringing about a changing requirement for printing, one which really is dependent on balanced deployment, as we call it. So, looking at what you actually print, and what do you need to have in the office to deal with the high demand that comes perhaps in two or three days and office occupancy, rather than five, and making sure you've got a good balance of solutions. And when people are printing in volume at home, having the sort of devices that allow them to do that. So yes, there will be a couple of more launches before too long. PITR: The MPS market continues to evolve and there’s been a reinvention to some extent of the model traditionally delivered via the copier channel. Is this something that Epson is looking at with a view to expanding routes to market? RW: Yes, addressable market is important to us, as it is to everybody. And having strong home and home office products, as we've always had, was always a bedrock of what we've achieved. But when we entered the office space, we had to understand what that marketplace in the UK looks like, and that’s where my background and experience comes in. It isn't the sole preserve of the copier industry. Whilst the majority of requirements are fulfilled by valueadded resellers, people who add a lot of expertise and have the infrastructure and the ability to support customers with all of their needs around an MPS solution on an ongoing basis, that isn't what everybody needs, especially as businesses have changed. There are a lot of smaller businesses who work in a different way and therefore have different requirements. We've seen a growing trend across Europe but particularly in the UK, that there is more need to embrace and work with the IT resellers to address parts of the market that customers want to deal with them for. So, we're trying to make sure that we've got the right offerings brought to market from a preferred route for people as well as just saying the products are great and they're out there. Our copier channel is very, very expert in what they do. They're very good at creating the understanding of value and sustainability benefits that our products offer, and they do a fantastic job. But we must embrace the wider routes to market. We already have and we will be doing in a greater degree as we go forward. To watch the full interview please visit https://www.youtube.com/ watch?v=iCEyt5GUsOs We have tried to make it easier for people to understand and measure the environmental impact of print...
RkJQdWJsaXNoZXIy NDUxNDM=