01732 759725 24 EVENTS improve.” Jamie Bradley, Sales Engineer, ECI said that TECH LIVE provides a great opportunity to gain valuable industry insights. “Whether that is attending one of the thought leadership seminars, discussing industry initiatives with peers from other verticals and organisations, or speaking with prospective customers to understand what is changing in their world to help us better position our goto-market strategy,” he explained. “Our core target market is managed print, although we do have affiliate partnerships with vendors and OEMs in the consumable fulfilment space and we discover things about our products and services and the way resellers sell/use them all the time. “Our suite of software solutions are developed with customisation in mind. We encourage our customers to explore new ways of leveraging the various functions on offer in our software to help streamline current business processes. We recognise that every organisation is unique, and as such, through conversation we learn of new ways that areas of our software are used to meet these ever changing demands,” he added. Hayley Ratcliffe says that she believes resellers who attend will benefit from meeting a variety of exhibitors and starting new conversations which can benefit their business. “Engaging with Exertis at TECH LIVE enables resellers to find out how we can help them win, in particular we’re interested in meeting resellers who are selling our technologies in new markets and for requirements we haven’t yet heard of.” Liam Fitzgerald notes: “We’re seeing the channel continue to evolve towards subscription models and TECH LIVE offers us an audience with resellers to discuss this shift. Customers are looking for a flexible offering rather than being tied into a contract and resellers will be looking for vendors to share updates around MPS services and how they can position these products to customers. “It’s interesting to see how resellers integrate our products and solutions into their own offerings. Sharing firsthand experience of what they’re seeing in specific markets and positioning our products in verticals we might not have considered. Having the in-person conversations that TECH LIVE provides also helps us discover pain points and ultimately understand where we can review and improve our offering,” he opportunity to network and meet existing and potential new customers and suppliers. “I think resellers who attend are looking to glean insights and information from keynote speakers relating to business growth for example, as well as offers, and of course to network.” Speaking about what he liked about attending TECH LIVE, Tony Milford said there is nothing better than meeting Vantage Online and MySalesDrive customers, prospective customers and partners face to face. “A great, accessible location and a good mix of technologies represented make for an effective and productive experience all round.” He added: “Although both Vantage Online and MySalesDrive are built specifically for the channel, it’s customers and their users who usually offer us the keenest insight into where we should be going next, what we are doing well, and of course, what we can continued. Whether you come for the whole day or for a few hours in the morning or afternoon, don’t miss this opportunity to talk to subject matter experts in an informal setting to improve your understanding of their solutions and how they can help your business to prosper. Seminar programme For visitors, TECH LIVE 2024 is not just an opportunity to network with peers and find out about new suppliers and complementary services, but also to discover more about the trends shaping the ICT industry and opportunities for VARs and MSPs. Running alongside the main exhibition there is an informal, but informative, seminar programme, with a key focus on audience participation, where visitors will be able to hear about opportunities in the ICT, print, and mobile sectors and how to exploit them. Listen to what the experts have to say on a broad range of topics, from convergence and diversification to marketing and corporate finance, and share your own experiences and observations with your peers. The 2024 panellists are still to be finalised, but last year’s line-up included sessions led by Giacom, Larato, Brother UK, CMS Distribution, The Network Group, Threatlocker, Goldilock, Exertis Enterprise and Opentext Cybersecurity. Book a stand Instead of scheduling numerous Teams calls or travelling around the country and visiting partners one at a time, book a stand and invite them to meet you at the Business Design Centre. Space is running out fast but there is still time to book your place at TECH LIVE 2024 to meet potential new partners and/or spend time with existing ones. ...continued Business Design Centre · London · 17 September 2024 ICT · MANAGED IT · MOBILE · PRINT 24 You can find out more about TECH LIVE 2024, opportunities to exhibit and how to register to attend by visiting www.technologylive. co.uk. Alternatively, please call Neil, Ethan or Jeff on 01732 759725 or Paul on 07887 944433. There are still sponsorship opportunities for businesses that want to promote their brand at the show and in the pre- and post-event marketing. Again, Neil, Ethan, Jeff or Paul will be able to talk you through the options. 23 ICT · MANAGED IT · MOBILE · PRINT 23 ICT · MANAGED IT · MOBILE · PRINT
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