51 PRINTITRESELLER.UK 23 EVENTS any aspect of their contract, service or sales management process. Give us a ‘pain’, and the chances are, we’ve helped a similar business make it largely disappear.” The value of exhibiting Jonathan Rogerson, Commercial Solution Consultant at ECI explained one of the reasons why ECI exhibited at TECH LIVE was that it provided an opportunity to meet with both customers and new business opportunities operating in its core market of field service. “Also seeing how our competitors are going to market and how they are trying to innovate, attending the seminars and seeing what the industry leaders are saying about the market,” he added. TECH LIVE gives access to new contacts, more leads and access to senior influencers in the business, as well as brand recognition as experts in this region. “We’re looking forward to engaging with people from the managed print sector offering services to their clients through their service technicians at the show. It’s always interesting to find out how our ecosystem of software can meet the changing needs of each client. Customers are always looking for innovative ways of going to market but are sometimes constrained by their current back-office system – so finding out what their needs are and being able to provide a solution to their specific requirements is really important to us,” he added. Data Direct’s Group Chief Operations Officer Peter Cowan said the event was well-organised, compact and easy-tonavigate, and in a good location. He said that exhibitions provide attendees with more exposure, particularly around new products and services. He believes that engaging with Data Direct at the show will help resellers to identify potential new profit streams for their business. “We constantly listen to our customers and try to adapt requests into existing services or introduce new service offerings,” he explained. “We also see it as a good place to learn and see what other suppliers/ distributors are focussing on,” he noted, adding: “It is also always good to gauge immediate feedback from customers regarding new products and services.” Also speaking about the value of exhibiting, Liam Fitzgerald, Head of UK Commercial Sales Channels & SMB Business Unit at Brother UK said: “TECH LIVE offers us an important face-toface opportunity to build relationships and collaborate with other channel stakeholders which is a nice change in the age of Zoom and Teams. “It provides us with a platform to have in-depth discussions and share our new products and strategies with dealers. Last year, we hosted a minipartner conference to discuss the shift towards selling print-as-a-service and showcase opportunities for partners to capitalise on our managed print services proposition.” He added: “There’s opportunity for resellers to get updates on our upcoming ranges, and for us to offer insight into why they’re being built. We can share new trends that we’re seeing manufacturers homing in on including MPS, increased scrutiny around security or improving sustainability offering. This is especially helpful for smaller dealers who might not get as much chance to have these one-to-one conversations.” Why attend? There are many reasons why you should attend TECH LIVE 2024, not least of which is the opportunity to discover new technologies and solutions that will help you to diversify and expand your offering. Successful, ambitious channel businesses have always been on the look-out for new technologies and for many, the opportunity for face-to-face engagement with peers and partners and the chance to catch up on developments in the ICT sector is all the incentive they need to attend TECH LIVE 2024. TECH LIVE 2024 brings together a diverse ecosystem of technology vendors and channel service providers eager to do business with ambitious resellers and MSPs on the look-out for new revenue opportunities and/or tools to boost productivity, improve service levels and cut costs. Sarah Kochli said that TECH LIVE provides a good continued... Tony Milford, Asolvi Jonathan Rogerson, ECI Peter Cowan, Data Direct Group Liam Fitzgerald, Brother UK
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