01732 759725 18 WORKPLACE Emily Thompson, Senior Marketing Executive at Sharp UK, picks the tools she uses every day and couldn’t do her job without I couldn’t do my job without... based software solutions that changed the marketing game. Typically, these platforms cover digital content creation across email, landing page, forms, and automated nurture streams in addition to providing analytics and reporting to review activity performance. Without a doubt a day doesn’t go by where I don’t or won’t use it in my role. Which means I can say in firm confidence I couldn’t do my job without it. e Continuous improvement I’m a big believer in continuous improvement, yes, I still strive for perfection, but in all honesty does it exist? That’s why I don’t think I could do my job without the principle of continuous improvement. Whether that’s refining or learning a skill, solving an uncovered problem or streamlining a process. I think there is always something I can learn. To me this kind of outlook brings variation, growth and the ability to improve in my role. r Great leaders I am lucky to have had supportive and talented managers in my marketing roles past and present. They’ve given me opportunities to learn new skills, take ownership of projects and passed on a wealth of knowledge. I don’t think I would have all the marketing skills I have to do my role today if I hadn’t had exceptional leaders to learn from. t Data and insights Sometimes data can be scary, but I honestly think it opens doors, particularly from a marketer’s perspective. Data empowers effective and strategic activity. I can learn from what went well and didn’t, to come back stronger. Data should be harnessed to q Adobe Creative Cloud Design and content creation is a big part of my role which means so too are tools like InDesign, Illustrator and Photoshop. Whether it’s a small design tweak, creating a web banner, resizing an image or a complete document redesign, these tools are open on my laptop most days. The beauty of them is there are so many possibilities and shortcuts to achieve the same outcome, which means I still learn something new every time. They are great tools to have on hand to support both online and offline marketing design activity. w Marketing automation To me, marketing automation platforms, whichever one you have, are a marketer's best friend. They are an example of one of the many cloudguide actions and steer the strategy ship, getting us to our ideal destination, whatever that may be. Therefore, I couldn’t do my job without data and insights. y A to-do list Be it written or digital, I always like a to-do list to stay on track with tasks and projects. I have used many different platforms across my roles such as Monday, Airtable and Asana. These digital project management tools are a great way to collaborate with colleagues, assign and complete tasks. They are intuitive and allow you to provide updates, create subtasks and attach documents. However, I do also like to write myself a written to-do list on a day-to-day basis to ensure I manage my time effectively and prioritise tasks appropriately. www.sharp.co.uk Emily Thompson
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