01732 759725 32 COVER STORY Business technology solutions provider Brother UK has overhauled its laser print line up, launching 36 new devices to offer customers faster and better-connected printing Major refresh for Brother laser printer line-up been at the forefront of designs for its new SMB range, which are enabled to print, scan, copy and fax. Devices can print at speeds of up to 30ppm, are equipped with NFC, wireless and USB connectivity, and are supplied with inbox toners that yield up to 2,600 pages in mono and 1,400 in colour. All of the new SMB models will be available on managed print service (MPS) contracts. The range refresh follows Brother’s overhaul of its MPS offering in August 2023, launching three new offerings: MPS Essential, MPS Professional and MPS Enterprise. The new solutions are tailored for businesses of different sizes, from single-office operations to mutisite corporations, helping resellers better meet the needs of a variety of customers. Terry Caulfield, chief commercial officer at Brother UK, said: “Customers’ needs are changing and we want to arm resellers with the solutions to meet them. We know from speaking to users that they want a faster and better-connected print set-up, that’s also quieter and more compact. “Regularly refreshing our products is also a vital part of remaining at the forefront of users’ minds when they select a printer. They expect tech that doesn’t compromise on performance capabilities and are built to deliver reliability and energy efficiency. Our new line-up ensures resellers are equipped to offer businesses the tools they need to achieve these goals. “What’s also changing is how customers want to procure these devices. Subscriptions are becoming more common in many aspects of our lives, and that includes tech for the office. Demand for MPS is surging among small businesses in particular, and we’ve created our Essential offering to help print partners cater specifically for them. Our whole portfolio is geared towards making sure that resellers and businesses have everything at their disposal to push the possibilities of productivity.” To find out more about Brother’s new line-up of laser devices, visit: https://www.brother.co.uk/printers/ laser-printers/colour-laser-printers The refreshed portfolio of laser printers introduces the quietest models available on the market, which are more compact and still retain enhanced image quality and high print speeds. The vendor says the improvements are in response to changing demand from businesses, with more customers now working from home or in downsized offices. The vendor’s new laser devices cover four ranges: colour and mono models for small office and home office (SOHO) users and colour and mono machines for small and medium-sized businesses (SMB). Brother’s SOHO models devices – with print speeds up to 26ppm, an 8.8cm touchscreen and 512mb in-built memory – are designed to enhance energy efficiency, with an eco-mode introduced into all models as standard. The business says that speed, connectivity and efficiency have also Terry Caulfield
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