PRINTITRESELLER.UK 33 COVER STORY Sharp’s award-winning MultiFunction Printers, including A4 and A3 models. Plasmacluster Air Purifiers and Optimised Visitor Management which are showcased across most environments. In addition to information and insights on Sharp’s IT Services, Software Solutions and Workplace Design offerings. Differentiating Technology Partners The showroom benefits members of the award-winning Sharp Technology Partner Programme. Launched to dealerpartners in late 2023, the showroom was accompanied with comprehensive launch materials and training. All 3 tiers of the Technology Partner Programme benefit from using the Virtual Showroom with their own prospects and clients. A distinctive and impressive tool, the showroom is used by dealer-partners to differentiate through providing a unique experience when engaging with prospects. Many have already embedded the showroom on their own website and in their sales processes. Continuous improvement In its short lifespan the showroom has seen great success, winning a PrintIT Award for Innovation. Now the experience will be continually evolved to integrate new Sharp products, service, and solutions as and when they launch. Development work will also cover the environments themselves, creating additional product use case examples to demonstrate Sharp/NEC products, Furniture products and Workplace Design services within education and business settings. Nevertheless, the core aim of the showroom continues to be to provide clients, prospects, and dealer-partners with a holistic, intuitive, and interactive overview of Sharp’s capabilities across Technology and IT Services. You can explore the Sharp Virtual Showroom Experience at https://virtualshowroom.sharp.co.uk. PrintIT Awards 2023 Sharp UK was shortlisted in 6 categories in the 2023 PrintIT Awards, winning a record 5 awards on the night. Award for Innovation: Virtual Showroom Stuart Sykes, Managing Director at Sharp UK “We’re thrilled that our industry-first Virtual Showroom has been recognised with this award. The showroom has been a long time in the making, and we’ve invested time and resource in getting this solution right for our clients, employees, and dealer-partners. With features like Augmented Reality and Virtual Reality, we are transforming the client experience, creating an immersive and intuitive experience to allow people to explore our portfolio at their own pace. The work doesn’t stop here, and we’ll continue to evolve and develop it to ensure we are always providing the best experience possible”. Partner Programme of the Year: Sharp Technology Partner Programme Paul Leach, Director of Dealer Sales at Sharp UK “We are very proud to have been awarded the Partner Programme of the Year award for 2023. Our Technology Partner Programme is run by a dedicated team who work closely with our dealer-partners to support them and their growth. We continue to evolve the programme to meet changing market and dealer-partner needs”. Award for Employee Experience Donna Griffiths, People Director at Sharp UK “It is an outstanding achievement for Sharp UK to have won the Employee Experience Award. I’m proud of the fantastic work our amazing People team and everyone across the business has put into achieving our ambition of continuing to make Sharp UK a great place to work. We’re committed to supporting our talented teams in their growth and development, our teams really do make our business. Our work continues into 2024 and we are excited about the changes we’ll see as we continue on our transformational journey and build on this year’s achievement”. Marketing Team of the Year Trevor Budd, Strategic Marketing Director at Sharp UK “The Sharp UK Marketing Team are thrilled to have won the prestigious Marketing Team of the Year award in 2023. Our team is brimming with talent, and they are doing an excellent job transforming Sharp UK into a client-centric, data-driven and digitalfirst marketing organisation. We look forward to continuing more of this great work in 2024”. Marketing Campaign of the Year: Print Management Software Adrienne Topping, Head of Marketing Communications at Sharp UK “It’s a great achievement that our Print Management Software campaign has been recognised with this award. We created this thought leadership campaign to draw attention to the importance and benefits of implementing Print Management Software, creating valuable resources such as eBooks, guides, posters and infographics for our clients and prospective clients. The campaign was planned and executed in-house by our own Marketing Team who worked cross functionally to ensure the assets and content provided real value and takeaways”.
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