01732 759725 36 PARTNER PROGRAM complete customer experience, the More for More enhancement will leverage a rate multiplier to boost compensation for qualified partners. The new Fast Lane joint demand generation process simplifies reimbursement of marketing development funds via an automated process for claims and payments, dramatically improving the turnaround time and overall experience for eligible partners. Both the More for More and Fast Lane elements will be deployed in the Amplify partner program in HP’s new fiscal year, November 1, 2023. Sustainable impact HP Amplify Impact represents the world’s first partner assessment, resource, and training program focused solely on sustainable impact. To help spur the company’s ambitious goal of enrolling at least 50 per cent of Amplify partners in Amplify Impact by 2025, HP revealed a new way for participating partners to leverage Amplify Impact participation towards eligibility status. Beginning May 2023, qualified partners receiving 3-Star recognition will earn a point towards eligibility for Power and Power Services. Sustainable printing solutions The event also served as the platform for the launch of the new HP Color LaserJet 4200/4300 and the HP Color LaserJet Enterprise 5000/6000 and X500/X600 printing solutions. All new HP Color LaserJet series printers are powered by HP’s next generation sustainable toner. The new HP TerraJet toner technology delivers both the most sustainable and the highest performance office printing HP has ever achieved. TerraJet is an advanced toner technology requiring 27 per cent less energy when printing, up to 78 per cent reduction in plastic, all while delivering sharper detail with up to 20 per cent more printable colours. HP TerraJet cartridges can have a lower carbon footprint than their predecessor products and is included in new printing solutions from small business through large enterprise. New products The 4200/4300 series enables maximum productivity with fast, two-sided colour printing and scanning. Supported by robust management tools for decentralised devices, along with HP Wolf Security embedded and preconfigured right out of the box, the 4200/4300 series is designed to help businesses grow and make printing easier. Key features of the HP Color LaserJet Enterprise 5000/6000 and X500/X600 include industry-first customisation with configure to order paper handling, ADF, finishing options, and speed license, offering flexibility. Faster and seamless digitisation using HP EveryPage with Reverse and Retry, which increases document integrity by never missing a scanned page and reducing mis-feeds with auto-recovery and HP Wolf Security which protects, detects, and adapts to new threats. IT management connectivity solution HP also released Wolf Connect, an IT management connectivity solution that provides a highly resilient and secure connection to remote PCs, enabling IT to manage devices even when powered down or offline. Using a cellular-based network, HP Wolf Connect’s robust connectivity helps ensure IT teams can readily manage a dispersed hybrid workforce. It can reduce the time and effort needed to resolve support tickets, secure data from loss or theft to mitigate a potential breach and optimise asset management. www.hp.com HP unveiled a range of what it described as ‘bold new offerings’ aimed at driving long-term partner growth and lifetime customer value at its 2023 Amplify Partner Conference. The event theme – Future Ready, Together We Win – invited partners to join HP to take advantage of opportunities across high-growth segments including hybrid work, workforce services, security and sustainability. Program enhancements The company has announced a number of new partner benefits and program enhancements aimed at driving greater agility, simplification, growth and collaboration. As of November 1, 2023 (fiscal 2024), all HP products, solutions and distribution across its portfolio will be integrated into the HP Amplify Program, delivering one global platform as the foundation for partner engagement. Kobi Elbaz, General Manager, HP Global Channel Organisation said that Amplify will continue to serve as the foundation for partner engagement. “The HP Amplify program represents the industry’s first to reward partners across performance, capabilities and collaboration and we’re looking forward to integrating our evolving and expanding portfolio into the Amplify Partner Program as of our new fiscal year. “We will continue to enhance the program based on the evolution of our portfolio, changing market dynamics and most importantly, partner feedback.” Two new elements HP introduced two new elements in the HP Amplify program, including the More for More benefit and compensation program, and Fast Lane joint demand generation process. Aimed at driving an increase in sales across the HP portfolio and deliver a more satisfying and HP unveiled new products and partner program enhancements at its first in-person global partner event in three years HP doubles down on partner growth HP Amplify Impact represents the world’s first partner assessment, resource, and training program focused solely on sustainable impact.
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