Greig Millar 01732 759725 ONE-TO-ONE 46 Greig Millar, Chief Revenue Officer at Brother UK spoke to Michelle Ryder about the changes both in terms of technology and customer needs, he’s witnessed over the past ten years Step back in Millar admits that he is a self-confessed tech nerd at heart and that he’s always wanted to work in the print sector. He began his sales career selling phone contracts for Vodafone, then moved into field sales in the FMCG sector for British American Tobacco. “I did these jobs for six years until one day when I saw an opening at Brother. I applied and got the job of Channel Sales Executive and I’ve been with the business ever since – 19 years later,” he said.. Millar recollects that his first role at Brother involved taking to partners’ sales floors to promote the new machines and products, grabbing their attention in any way he could. “We even dressed up in silly costumes handing out sweets and prizes. It’s fair to say things were a lot different back then!” he commented. From what Millar describes as his ‘humble beginnings’ as a Channel Sales Executive, he was then given the chance to start managing accounts, which gradually built up to managing various channels across the business. “It’s given me a strong working knowledge of all the sectors we operate in and all the tools to head up our entire sales team,” he said. SPIF strategies “The old sales, promotions and incentives for fun (SPIF) strategies are still great way of drumming up as much noise about Brother and its
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