PRINTITRESELLER.UK 37 Vison has moved beyond MPS and expanded its services offering. Sales and Marketing Director Martin Randall, spoke to Michelle Ryder about future growth plans and a major company rebrand, designed to support its reinvention as a workplace technology company that deliver increased productivity, employee well-being, sustainability and overall profitability – everything they need to thrive. As our offering has expanded, our brand and identity have remained unchanged. So, we have taken a deep dive into our value proposition, our mission and values, as well as how we position ourselves in the market. This investment is designed to enable us to better communicate our expanded service offering and demonstrate our ability to meet the changing needs of our customers, as well as solidify our reputation as a credible, forward-thinking leader in the workplace technology space. The key motivation behind the rebrand was to showcase our expanded offering across all touchpoints especially the website, which has undergone a massive revamp. There’s also been a complete overhaul of the look and feel of all of our collateral and the brand voice that we're going to market with. The way we showcase our proposition now is a lot more balanced, it's more than just managed print, there's a whole set of other complementary products that we are now offering and the rebrand better reflects who we are as a business as we move forward with this new expanded offering. We have also started a refurbishment project across all of our offices as well as made further significant investment in people, which includes (amongst others) the appointment of a new marketing manager. PITR: You mentioned rebranding as a workplace technology provider will support future growth, what areas in particular are you focusing on? MR: We currently have two pillars in the business, MPS and business process automation. Within the latter, there's a lot of different offerings to help businesses enhance their productivity and workflows. Digital document transformation is a key growth area, and we have exciting plans in that area. We have also recently added Ricoh Spaces to our workplace and workspace solutions offering and over the next 12-24 months we will look to expand our solutions portfolio further. Acquisitions will form part of the overall plan as well. The short-term plan will see us expand the pillars within the overall business and IT services is firmly on the roadmap. We are also embracing the cloud both within the print business and the wider business process automation pillar. Cloud adoption is growing but it’s definitely not signalled the demise of onpremise infrastructure; cloud migration is a journey, and each customer has different requirements, so I’d say it’s an even split at the moment. PITR: You have obviously invested heavily in repositioning and reshaping the business. So, what's your vision for growth? MR: We have continued a strong growth trajectory and are comfortably back up to pre-COVID revenues. We ended the last fiscal year very strong recording around 20% growth overall. Our print business is stable, and we expect to achieve growth here as well as within our new business process automation offering. Within the next few years, we are targeting £50 million turnover. But our vision is not just about the hard numbers. We have invested heavily across the business not just in the rebrand but also in our people and in our offices. We're really proud of the culture that we've got here, and we’re committed to further investing in that. It’s really important to us to be an employer of choice within our space. www.visionplc.co.uk PrintIT Reseller (PITR): It’s been a while since we last spoke and I think it’s fair to say that both the landscape and customers’ needs have changed enormously in the past couple of years. How’s business been for you? Martin Randall (MR): The market has changed enormously, looking back even before COVID hit, we were having conversations around enhancing our offering and building in additional complementary services and we had actually put several growth pillars in place. Then we went into lockdown, and as you know, that was a massive step change. We have been very successful in a number of sectors that kept moving throughout the pandemic, including for example NHS Trusts, private healthcare, logistics and food manufacturing. So, whilst of course we experienced a decline in print volumes and in turn service revenues, we fared better than many others during that time. We have racked up 35 years in business as an MPS provider and enjoyed strong and steady growth. We fully intend to remain true to our roots in print, but what we have also done is to build an adjacent set of complementary – business process automation – solutions and services that support customers’ digital transformation. PITR: You’ve just released a major rebrand as part of Vision’s evolution from managed print services provider to a workplace technology company. What was behind that? MR: Technology is changing the way companies operate now more than ever, and we are dedicated to empowering our customers to stay ahead of the curve with innovative solutions Q&A with Martin Randall Q&A Martin Randall
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