01732 759725 VOX POP 58 An organisation’s success is now invariably tied to how well it empowers progress for the planet and its people. continued... 10 years · I00 issues increasing demand for built-in and automated cybersecurity defences – especially for endpoints, as this is such a vital enabler of productivity in a hybrid world. As distributed workforces can make enterprise security more complicated and create new vulnerabilities – with people using multiple devices and connections in different locations, fortifying endpoint security will remain top of the agenda for ITDMs. While printers are among the biggest vulnerabilities in shared office spaces, they are often overlooked; our HP Wolf Security Report found that 45 per cent of ITDMs have seen evidence of compromised printers being used as an attack point in their organisation. “Channel partners will do well in 2023 to offer secure endpoints and solutions that help accelerate digital transformation initiatives, while simultaneously driving improved employee security and productivity. We foresee IT leaders continuing to invest in security over the next 12 months as the shift and adaption to hybrid work continues. Products that offer seamless built-in protection at the device level, such as HP Wolf Enterprise Security, will help meet ITDM expectations and demands. “With that said, businesses must realise the cyber threats they will face over the next 12 months are not just problems for the IT and procurement departments. Mitigating these risks takes company-wide effort and must be supported at the highest levels of the organisation. Cybersecurity is a boardlevel problem that requires board-level interventions, with staff throughout the company educated and empowered to play their part. “All in all, despite the economic pressures facing so many UK businesses, including in the print and IT sectors, there remain significant opportunities for growth. For those firms that can keep progressing their sustainability efforts, give people the tools and flexibility they need to contribute, and raise their security resiliency to keep endpoints protected, the future is still very bright.” www.hp.com “Our goal is to be the most sustainable and just technology company by 2030, and I predict many more companies in our sector will look to follow a similar journey. “Hybrid work. When it comes to how we all get the job done in the year ahead, HP’s 2022 hybrid working study found that more than 50 per cent of staff are willing to come to the office when it’s worth doing so, such as when there’s a need to collaborate. Demand for managed print services is also going to increase, especially for small businesses. “With the significant changes we have seen to productivity habits and work-life balance, staff rightly demand the flexibility to collaborate and create wherever they are, which makes the technology they can access and use every day more important than ever. Everyone needs solutions that equitably enable personal connection and meaningful contribution, wherever they are working from. Of course, the office remains an important part of the employee experience though, as staff still see it as the best place to collaborate with colleagues – because of the access it offers to more powerful technology and purpose-built facilities. “Like well-equipped office spaces, printers will continue to be a vital feature of the workplace. Research from Morning Consult revealed that over 80 per cent of small businesses rely on printing to run their business, but 55 per cent do not have time to manage the technology. This creates more opportunities for managed print and digital services, as well as new workforce solutions in 2023. “Cybersecurity. We will see policy to reducing carbon in final mile logistics.” www.brother.co.uk Dave Prezzano, Managing Director, HP Inc: “There are three key areas that will become even more influential for print and IT in 2023 – sustainability, hybrid work and cybersecurity. “Sustainability. We believe that print-centric businesses will accelerate their digital transformation in pursuit of improved sustainability over the next 12 months and beyond. This year’s Quocirca Sustainability Trends Report shows that reducing environmental impact will be the top priority for UK and US-based IT decision-makers by 2025. “Customers are increasingly conscious of their environmental footprint, so prioritising sustainability is good for business, as well as being the right thing to do. An organisation’s success is now invariably tied to how well it empowers progress for the planet and its people. Those companies able to create and communicate standout environmental performance will gain a competitive edge. “As such, 2023 will see a heightened focus on digital solutions designed to upgrade print sustainability – among them, cloud print management solutions, managed print services, and carbon footprint calculators. For example, HP recently launched the HP LaserJet E800/ E700 Managed series, our latest A3 printer range with sustainable features and options built in, from energy efficient design and recycled plastics to zero deforestation paper and paperbased packaging. We are also making it convenient and free to recycle HP IT hardware and supplies through HP Planet Partners. “Beyond next year, I hope the print and IT sectors set and pursue long term goals in areas including the responsible sourcing of forest products, climate action, circular economy innovation, and health and safety – an agenda that we’re focused on building towards at HP. Our commitment to sustainable impact has already become a differentiator for our business, driving more than $3.5 billion in new sales. Dave Prezzano Those companies able to create and communicate standout environmental performance will gain a competitive edge.
RkJQdWJsaXNoZXIy NDUxNDM=