New distribution agreement Northamber plc has signed an agreement with ViewSonic Europe to distribute the complete range of ViewSonic workspace, portable and gaming monitors, interactive displays, large format displays and projectors. Peter Dosanjh, AV Director at Northamber, said: “The new distribution agreement will deliver significant benefits to our reseller partners, combining the quality of ViewSonic’s product portfolio with our high level of technical, finance, logistics and marketing support.” www.northamberav.com Exertis launches electric bike brand Exertis has unveiled its own electric bike brand – Peddle. The Peddle range provides accessible, easy-to-use electric bikes that come with a selection of ‘in the box’ extras to get customers riding quickly and safely. Peddle electric bikes can enhance a huge range of leisure activities as well as supporting physical and mental health, while also helping the planet by embracing sustainable travel. Ranging from commuter-friendly city bikes to extra long-range, adventure-ready off-roaders, the new Peddle range (at launch) includes four models: the Peddle Go, Peddle Step, Peddle Ride, and Peddle Pro. Building upon Exertis’s charity partnership with Mental Health UK, the distributor has also pledged to donate £10 to the mental health charity for each bike sold, until summer 2023. www.exertis.co.uk Pax8 opens Bristol HQ Cloud marketplace Pax8 is continuing its two-year push into Europe with the opening of a new EMEA headquarters in Bristol. The new multi-million-pound office in The Distillery, Bristol reinforces its commitment to the city and the talent within the region which helped it achieve 800% growth within one year of setting up operations in the city. CEO and Founder, John Street, said: “It’s such an exciting time for Pax8 as we continue to expand across EMEA. Our presence in Bristol has opened so many doors to our success, and those prospects will only continue to grow with our fantastic new office. We also look forward to welcoming our partners and vendors to the space, which will generate further opportunities for collaboration and creativity in the channel.” www.pax8.com 01732 759725 BULLETIN 12 Higher EcoVadis rating TD SYNNEX has recently taken another step towards its sustainability goals, qualifying under the Bronze category and falling into the 50% of top performers in the EcoVadis Ratings for environmental, social, and governance (ESG). “The higher ranking has resulted from the extensive work going on right across the TD SYNNEX organisation,” said Kevin Wragg, Director, Environment and Quality Compliance, UK. “The whole business is putting a lot of effort into making everything we do more sustainable and more ethically and socially responsible. That’s been reflected in our higher EcoVadis Rating and in many other ways. There is still more to do and in 2023 we will continue our efforts to enhance our status and standing as an environmentally and socially responsible organisation.” www.TDSYNNEX.com Exclusive to drive international channel expansion and partner enablement A new agreement which covers the APAC and EMEA regions, sees Exclusive Networks become Cymulate’s first multi-region distribution partner. Following its $70m Series D funding in September, Cymulate is investing in scaling its global channel operations across international markets. Exclusive will drive partner recruitment, development and enablement to stimulate market awareness and customer demand for its leading cybersecurity risk validation and exposure management platform. “Today, more than ever, it is imperative for organisations to have full visibility across the entire cyber kill chain to protect IT and cloud environments, and safeguard critical data from attack,” said Denis Ferrand-Ajchenbaum, SVP Global Business Development and Ecosystems at Exclusive Networks. “We are excited to be adding Cymulate to our portfolio and introducing them into our partner ecosystem across APAC and EMEA. With the Cymulate platform seamlessly integrating with a number of our existing security vendor solutions, including XDR and SOAR systems, partners will be able to generate cross-selling opportunities within existing customer accounts to drive incremental revenues.” www.exclusive-networks.com • www.cymulate.com Lyreco to support micro businesses and social enterprises Lyreco UK & Ireland is relaunching its Microbusiness Support Programme under the new name of the Lyreco Goodness Support Programme. The scheme is aimed at businesses, including social enterprises for the first time, that align with Lyreco’s CSR and environmental credentials and provide products and services in a similar field (PPE, hygiene, catering supplies, office furniture, workplace technology and general office supplies). After awarding ten companies support packages with a combined value of £250,000 in 2021, it is now opening applications to the 2023 programme from micro businesses and social enterprises in the UK and Ireland. Winning applicants will each be offered a business and marketing support package worth £25,000/E29,000. https://why.lyreco.com 10 years · I00 issues Kevin Wragg Denis FerrandAjchenbaum
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