MSP -bulletin e TECHNOLOGY RESELLER MAGAZINE I N PRI NT & ONLI NE IN PRINT & ONLINE SINCE 2016 SINCE 2016 CLOUD Cedric Doignie Citrix signs exclusive mid-market and single distributor agreement with Arrow Electronics for North America and Europe Citrix, a business unit of Cloud Software Group, Inc., today announced a new strategic mid-market and sole distributor agreement with global technology provider Arrow Electronics, Inc. As of March 3, 2025 , Arrow will assume responsibility for exclusively servicing the Citrix mid-market and SMB business in North America and Europe. Beginning on June 2, 2025, Arrow will serve as the sole Citrix distributor for all channel partners in North America and Europe. This new channel partner-driven go-to-market model for mid-market and SMB Citrix customers opens greater growth opportunities and more flexibility for Citrix channel partners within that ecosystem. Moving forward, when engaging in these mid-market and SMB accounts, channel partners in these territories will work exclusively with Arrow. When engaging in enterprise accounts, channel partners will continue to work with Citrix, with Arrow serving as the distributor. Customers will continue to receive support and software maintenance from Citrix. This arrangement enables Arrow to add new channel partners who can benefit from greater regional presence and flexibility during the buying process. To ensure the success of this new agreement and the continued alignment between Citrix and its channel partners supporting Citrix enterprise accounts, Citrix will also be making an incremental multimillion dollar investment in partner-dedicated technical resources and channel partner support teams. Ethan Fitzsimons, senior vice president, partnerships and commercial sales for Citrix stated: “We are very excited about the opportunity this strategic relationship provides our ecosystem of channel partners. For a business such as ours, it is critical that we continue to reassess our go-to-market strategy and how that aligns with the needs of the business and our customers. The changes we are making are significant for our channel partners, but we believe they will provide channel partners with greater flexibility... Read the full article here. Data centre security in a changing threat landscape according to OryxAlign How the Critical National Infrastructure status impacts security practices across the industry.. The UK government’s decision to designate select data centres as part of the country’s Critical National Infrastructure (CNI) marks a significant step in recognising their essential role in maintaining vital services. As hubs supporting industries like healthcare, telecommunications and finance, data centres are increasingly attractive targets for cybercriminals. While the CNI classification enhances the protection of certain facilities, it also creates new challenges for the sector at large. Here, Martin Wegrostek, cyber security portfolio manager at managed IT services firm OryxAlign, examines the implications of this change and why comprehensive security measures are vital for all data centres. Read the full article here. New book – The Cloud Native Attitude: How the world’s best companies use the cloud to speed up, scale up and find product market fit The Cloud Native Attitude: How the world’s best companies use the cloud to speed up, scale up and find product market fit is the new book from Anne Currie and Jamie Dobson. With expert knowledge from seasoned professionals in the field, ‘he Cloud Native Attitude will equip you with the tools, knowledge and, most importantly, the right attitude to transform your understanding of the possibilities of cutting-edge cloud technology. Whether you’re just starting out or looking to refine your strategy, this essential and accessible read provides the clarity you need in a complex landscape. The Cloud Native Attitude is a succinct and easy-to-understand guide which draws on interviews with industry leaders, decades of hands-on expertise, and lots of real-life case studies, to demystify cloud native principles and help you navigate your own adoption journey more confidently and effectively – all with a little bit of fun! Read the full article here.
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