12 01732 759725 COVER STORY Why launch a new range of office printers into a crowded and highly competitive market? This is a question often being posed to Fujifilm after the company launched the Apeos series of MFP devices in the UK earlier this year. There are four primary answers to this question, and in combination, they form the four pillars of value that Fujifilm is already known for in the Asia-Pacific market, where Fujifilm’s Apeos range of multifunction printers is wellestablished, and is currently the market-leading MFP range in the region1. Fujifilm’s Four Pillars of Value UNDERSTANDING FUJIFILM’S FOUR PILLARS q Security Cyberattacks pose an ever-growing threat to UK businesses, with the cost and sophistication of malicious intrusions rising at an alarming rate. The potential consequences of a single data breach can be devastating, leading to financial losses, damage to reputation, and even legal repercussions. In fact, Cybersecurity Ventures predicts the global cost of cybercrime will reach a staggering $10.5 trillion annually by 2025. Office printers are often viewed by hackers as a weak link in cybersecurity defences and the path of least resistance past an organisation’s defences. There is How secure is your printer? How reliable is it? Can you “wow” your customers or clients with the quality of the work you produce on it? And, does it do more than just tick a box when it comes to sustainability credentials? good reason for this. Even though they are remotely accessible and often have access to highly sensitive information, multifunction devices are often overlooked and lack the same degree of cyber protection afforded to other parts of an organisation’s IT security. In today's hybrid work environments, where data is constantly flowing between devices and networks, safeguarding sensitive business information has become a critical challenge. Fujifilm’s Apeos series has security built in. Engineered with a multilayered security approach that extends beyond basic password protection, the Apeos series stands out for its advanced security features, such as secure booting, to ensure that only authorised firmware operates the device, preventing access to malicious software. Other security features include data encryption, which safeguards sensitive information during transmission and storage, making it indecipherable to unauthorised users. Fujifilm's commitment to security also extends to incident response. The Apeos series includes features like audit logs, which track user activity, and intrusion detection, alerting administrators to suspicious behaviour. This proactive approach enables swift action in the event of a security breach, mitigating potential damage. The comprehensive array of security features integral to the Apeos series, has earned it a prestigious BLI Security validation from Keypoint Intelligence, a leading independent evaluator of document imaging hardware and software.
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