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| P2P Magazine | Autumn 2014
01732 759725
BULLETIN
Protective packaging
on-demand
Sealed Air Europe has introduced
an on-demand void-fill packaging
solution for small to medium-
sized e-commerce operations.
Wall-mountable, compact, clean
and durable,Wonderfil Wrap is
perfect for use in the home, office
or factory.
The automatic inflator system
creates contour void-fill from
inflatable bags with a one-way valve.
When an inflated wrap is removed, it
automatically inflates the next wrap
in the cartridge. Bags are available in
two sizes and can be re-used after
deflating with a drinking straw.
Sealed Air European product
manager Andy Robinson said: “The
Wonderfil Wrap is an excellent
addition to our void-fill packaging
range and provides an effective,
just-in-time solution for operators
producing a low-to-mid volume
number of packages per day. The best
features of the product are that it’s
easy to use and requires no training.”
Memo etc supports twins in
charity rally
Home and office supplies company Memo etc has
supported twin brothers in their bid to raise money for
deprived children by completing a 10,000-mile charity
rally across Mongolia.
Team Flying Carpet, the brothers Mohamed and Abdul
El-Togby and their friend Oliver Sechi, all from Fulham, set off
in an ambulance they purchased through charity donations.
On their arrival in Ulaanbaatar, they will donate the vehicle
to Go Help, a UK charity that works with communities in
central Asia to improve education and healthcare.
Memo etc director Jason Bridgewater said: “The journey
to Mongolia is no easy undertaking and we were keen to help
them out after we saw their appeal for funds and donations
for this great charity.”
Tesa targets office stationery
market
Tesa, the global market leader in adhesive tapes, has made a number
of senior sales and marketing appointments as it gears up to attack
the home and office stationery markets, which it has identified as key
growth areas. The Tesa range includes masking tapes; packaging tapes;
self adhesive and removable hooks; Powerstrips for the temporary
fixing of posters, decorations etc.; and many other products for repair,
renovation and decoration in the home or office.
Next time label it
Brother UK has launched its biggest ever
marketing campaign to promote sales of its best
selling label printers.
The £2m multi-channel campaign includes
advertising across TV, radio and digital platforms,
including video-on-demand, as well as PR, social
media and channel partner engagement initiatives.
Using the slogan ‘Next time label it’, Brother’s
advertising demonstrates the benefits of labelling
through a series of comical mishaps that occur when
things aren’t labelled clearly.
The TV ad, which launched on 1 August, features a
lighting technician in a circus who manages to bring
down the entire production of trapeze artists, tigers
and clowns simply by pressing the wrong switch.
James Lawton-Hill, head of marketing at Brother
UK, said: “Using comedy in our campaign is a
completely new direction for us and one which we’re
confident will pay off and maintain our position as
market leader.”
World’s first NFC-enabled
label printer
Brother’s latest label printer, the PT-P750W,
features the fastest print speeds in its class,
diverse connectivity options, a new ‘half-cut’
option, which prepares multiple labels for
peeling, and an optional Li-on rechargeable
battery for true portability.
Perfect for use with mobile devices, the PT-
P750W is the world’s first label printer with NFC
(Near Field Communication) technology built-in
so that users can print from an Android device by
swiping it over the printer. Other types of mobile
device can be connected through a direct wireless
connection or viaWi-Fi network connectivity,
which also enables multiple PC users to share the
same labeller.
Brother’s iPrint & Label app makes it possible
for office professionals to design and print labels
on their mobile device, as
well as on a PC.
co.uk
