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| p2p Magaz i ne | Summer 2013
01732 759725
COVER STORY
BIC relaunches
Kelly Brook campaign
Leading stationery supplier BIC has relaunched its marketing campaign with TV
personality and model Kelly Brook, for the BIC Atlantis ball pen for spring/summer 2013.
Following the success of last year’s
campaign, Kelly Brook is returning as
the face of BIC Atlantis, coinciding with
the launch of the BIC Atlantis Premium
ball pen.
Kelly Brook will appear in marketing
materials across the stationery trade
industry to convey the beautifully
smooth qualities of the pen and highlight
how the pen accentuates every curve
written as it glides across paper.
BIC delivers on its renowned reliability
and quality with the BIC Atlantis ball
pen and the newest addition to the BIC
Atlantis family, the BIC Atlantis Premium
ball pen.
Fixed with a new metal clip, the BIC
Atlantis Premium ball pen comes with
easy glide ink and provides a 35 per cent
smoother writing experience than current
BIC ball pens. An ideal choice for the
office, the BIC Atlantis range gives a great
quality writing experience at great value.
“Following last year’s campaign,
the attractive BIC Atlantis ball pen has
become a hugely popular range of pen
in the office trade,” says BIC UK and
Ireland‘s Marketing Manager Ulrike
Amaya. “It’s great to have Kelly Brook
involved for the second consecutive year;
her universal appeal is the perfect fit with
our latest addition to the BIC Atlantis
range, the BIC Atlantis Premium
ball pen.
“Kelly was selected to return as the
face of the BIC Atlantis ball pen because
of her sophisticated yet approachable
style, which effortlessly complements
BIC’s campaign.”
The BIC Atlantis Premium ball pen
is part of the BIC Atlantis family which
includes the BIC Atlantis Gel, BIC Atlantis
Stic and the BIC Atlantis Mechanical
Pencil.
The BIC Atlantis Clic ball pen
(with classic ink in boxes of 12) is a
NF Environnement (NF400) certified
product. Being refillable, it can help
consumers to develop ecologically
responsible behaviour.
www.bicworld.com
About BIC
BIC was founded in 1950 by Marcel
Bich, with the introduction of the
first high quality ballpoint pen at
an affordable price. Today, the BIC
Cristal pen, with its distinguished
transparent hexagonal barrel, has
become the world’s preferred choice
of ballpoint pen.
The company’s greatest strength has
always been to understand the needs
of the consumer and to find technical
solutions that deliver tangible benefits.
As a result, BIC’s pens can be seen in the
homes, offices and schools of people
around the globe. BIC’s range of pens
has grown to suit all ages and lifestyles
including executives, children, men and
women, allowing a person’s choice of pen
to be as individual as their handwriting.