Basic HTML Version
04
| P2P Magaz i ne | Autumn 2013
BULLETIN
01732 759725
TV campaign
Pentel has announced that sales of
its EnerGel range have increased by
15% in the rolling year to the end
of July.
The company is re-running last
year’s successful EnerGel TV campaign
which marked the company’s first
appearance on UK television for thirty
years. The fun campaign will see the
reappearance of the ‘blue people’,
illustrating the quick drying, smooth
flowing properties of EnerGel ink in a
memorable 30 second commercial.
www.pentel.co.uk
New mini bin
Leafield Environmental has added an 87-litre Mini version of the popular Meridian
Envirobin that it originally developed in conjunction with Greenwich University.
The Mini Meridian is a slim bin with a flat back that can be placed against a wall
without causing obstruction. Being only 655mm high, it can stand by a desk
without being obtrusive.
Intended for internal use, the Mini Meridian Envirobin can handle up to three individual
waste streams depending on the lid selection, making it ideal for situations where the use of
separate recycling bins is not an option.
www.leafieldrecycle.com
Double the action
The Tech 2 collection from Cross, its
first ever pen and stylus in one, can be
personalised with deep cut engraving
with colour fill or a logo emblem on
the clip.
Compatible with smart phones, tablets
and most touch screen devices, the Cross
Tech 2 features a slim, 6mm stylus for
ultimate precision and greater touch type
accuracy. As well as the stylus, the Cross
Tech 2 features a classic ballpoint pen,
available in a selection of finishes including
metallic blue, pearl white, satin black,
chrome and tender rose pink.
Also new is the Cross Tech 1. Its handy
6mm stylus includes a clever cord that
plugs straight into the headphone jack
of smartphone and other touch screen
devices. Completing the range is the Cross
Tech 3+. The ultimate multitasking pen,
this features an 8mm stylus to navigate
touch screens and twist technology that
allows you to switch from stylus to black
ballpoint pen, to red ballpoint pen, and
finally to pencil, with one simple twist.
As with all Cross writing instruments,
the Cross Tech 2 and Tech 3+ (pen
technologies only) come with a lifetime
mechanical guarantee.
www.cross.com
Brand building
initiative
Pilot Pen has launched its
biggest ever fully integrated
marketing campaign to build
awareness and drive sales of its
FriXion Clicker, the pen that lets
you write, erase, then rewrite.
The multi-channel campaign
has been developed to reinforce
the No.1 position of Pilot FriXion
in the UK rollerball market with
nationwide advertising across TV
and catch-up channels; cinema;
and digital screens throughout
the London Underground.
To coincide with the
advertising campaign, Pilot Pen
is distributing 100,000 samples
of the FriXion Clicker to named
businesses across the UK.
www.pilot-frixion.eu
Touch screen innovation
Renowned for its iconic Cristal pen, BIC
is launching the latest innovation in
the range – the BIC Cristal Stylus. The
company says that this must-have gadget
takes the Cristal range into new territory
60 years after it was launched, creating a
new opportunity for stationery/consumer
electronics cross sales.
The new Cristal Stylus works as a touch
screen tool making smudged screens and
fingerprints a thing of the past. The stylus
technology in the rubber tip makes it
perfect for net surfing, note taking, game
playing and more. At the other end is a pen
which can write up to 3km.
The sleek BIC Cristal Stylus features a
6mm rubber tip, the optimum diameter
for pinpoint navigation and maximum
comfort, allowing the device to be operated
at multiple angles. The black conductive
panel around the barrel of the pen ensures it
works perfectly every time.
www.bicworld.com
Red Dot Design
Award
Rossin has won two Red Dot
Design Awards 2013 for the LUC Lounge
Chair and LUC Chair, designed by
international designers Lorenz*Kaz. In
total 4,662 products in
19 different categories
participated in this
year’s competition.
www.rossin.it
Parker innovates
As part of its 125th anniversary celebrations,
Parker is launching a brand new retail concept
across its boutiques, shop-in-shop and corner
retail points across the globe.
The new merchandising concept developed
by Swiss design trio atelier oï and illustrious
French designer Bruno Moinard is inspired by
the emblematic chevrons of Parker’s arrow, also
featured on the brand logo.
www.parkerpen.com