Autumn 2011 | p2p Magaz i ne |
05
AF’s new Smartclene
The AF technical team has developed the
perfect cleaning solution for smartphones,
touch screens and tablet technologies
such as the iPad. The new Smartclene kit
contains twelve individually foil wrapped
cloths, each impregnated with a safe,
effective cleaning solution. Also included
is a large, soft microfbre cloth for
removing any smears or fnger marks, to
leave a clean shiny surface.
www.af-net.com
Strictly back to school
uni-ball offcially kicked off its
consumer Back to School campaign
with a little help from Strictly Come
Dancing Star, Anton Du Beke.
The super smooth TV personality
went to London’s Holland Park School
to tell pupils about a competition to get
kids writing. The campaign, to promote
the uni-ball fanthom is designed to
encourage children to evoke their
imagination by describing how they
would spend a day with their favourite
storybook character.
www.uniball.co.uk
The writing’s on the wall
Mitsubishi Pencil Co. has launched
an outdoor advertising campaign to
raise awareness of its Jetstream pen
amongst offce workers in the capital.
Located close to Liverpool Street, the
large Jetstream advertisement, which
will run for three months, stands in the
heart of a thriving, dynamic business
community where 30,000 people work
each day.
www.uniball.co.uk
Be a hero campaign
In the lead up to Christmas, Energizer
will be injecting positive energy into
the £315 million battery market with
its biggest ever promotional campaign.
The Energizer ‘Be a Hero’ on-pack
promotional campaign that launches in
September, will help raise £100,000 for
the inspirational Help for Heroes charity.
www.energizer.com
Tidier work space
The new Glass Wipe Board with hidden
fxings, from the Glass Wipe Board
Company, functions in the same way as
standard Glass Wipe Boards, with the
added feature of hidden fttings for a
tidier workspace. The product is 95 per
cent recyclable, magnetic and comes
in six standard colours and a variety of
sizes.
www.theglasswipeboardcompany.com
Expert new generation
Luxury pen specialist Waterman has
introduced new stylish additions to its
Expert New Generation Collection.
The Expert New Generation
Collection celebrates refned style and
expression by going beyond classic
colours. The fresh and bright attention
grabbing Taupe is elegant and on-trend,
while statement making Deep Brown,
boasts all the strength and glamour of
black, with the distinction of a colour
splash.
Made in France, the Expert New
Generation Collection’s rounded, cigar-
like shape now features a metallic,
modern central ring, a slanted cap button
gives the collection a further creative
fashion edge and the new nib design
includes the iconicW engraving.
www.waterman.com
www.binfo.co.uk