Basic HTML Version
08
magazine
www.binfo.co.uk
agenda
Informa Telecoms & Media is predicting a big
rise in the number of NFC-enabled handsets
from almost 44 million (or 3.5% of new
handsets) in 2011 to more than 630 million
(40% of new handsets) in 2015. By then,
75% of NFC handsets are expected to be
smartphones.
Handsets with embedded Near Field
Communication (NFC) chips are able to
communicate wirelessly with other NFC-enabled
devices including point of sale (PoS) terminals,
providing a means of contactless payment.
Informa expects growing numbers of
NFC handsets; improved user cases for NFC
(e.g. tagging/sharing, access controls, coupons,
loyalty cards, ticketing and local payments); and
an improved contactless PoS infrastructure to
drive $71 billion worth of transactions by 2015.
Shailendra Pandey, senior analyst at Informa
Telecoms & Media, said: “The total value of
the transactions from mobile NFC payments is
expected to grow from around US$2.4 billion in
2011 to over US$71 billion by 2015. Currently
over 90% is generated in Asia Pacific (mostly
Japan and South Korea) but this share will drop
to around 40% by 2015 as Western Europe and
North America start to see strong adoption of
mobile NFC services.”
Mobile payments have
higher transaction value
A marked increase in average transaction
value when cash is replaced by a mobile
payment method is just one reason why the
gross value of mobile payments for physical
goods is predicted to triple from $60 billion
in 2011 to more than $170 billion worldwide
by 2015.
According to Juniper Research, growth is also
being fuelled by a dramatic upsurge in retail
apps in the wake of the consumer smartphone
explosion; and by increasing awareness among
retailers of the need to provide an integrated
shopping experience, with seamless access to
retail sites across multiple devices.
Senior analyst David Snow said: “Our research
underlines the importance of mobile as an
extra channel to market, but Juniper believes
that mobile campaigns must be tightly linked
to print, online and store-based campaigns to
ensure consistency of customer experience.
Increasingly people will browse on one device
such as a PC and then buy from another such as
a smartphone.”
The whitepaper, ‘
The Goods, the Payment
and the Mobile!
’, is available from
www.juniperresearch.com.
Cloudy thinking
Amidst all the hype around cloud computing
comes a new survey from global risk consultancy
Protiviti suggesting that take-up is not as
widespread as reported. Its survey of 100 IT
managers reveals that under one in 10 (11%)
are using the cloud for one or more services and
that just three in 10 plan to use cloud computing
in the next three years: 16% plan to develop a
private cloud; 10% are considering a public cloud
service; and 2% are looking into joint ventures
or semi-private cloud services. Three quarters
(74%) said that cloud computing was not
relevant to their business. Security remains the
biggest barrier to widespread adoption of cloud
computing, followed by data privacy.
www.protiviti.com
The role of voice within the broader
communications market is changing and
will soon be available as an extension of
other applications, such as gaming and social
networking, Juniper Research claims in a new
report.
It predicts that by the end of 2016 there
will be 640 million users of mobile Voice over
IP (mVoIP), which allows voice and video calls
to be routed over a data network. Four fifths of
these will use mVoIP clients downloaded to a
smartphone.
Juniper Research expects VoIP specialists to
explore the potential of alliances with social
media, gaming and software companies, as Vivox
is already doing in the gaming industry. Skype’s
acquisition by Microsoft and several Facebook
alliances with VoIP providers will accelerate
this trend.
Juniper Research’s Anthony Cox said:
“Eventually voice may become one of several
options in an environment where multiple
methods of communicating are possible on the
same platform.”
www.juniperresearch.com
Mobile VoIP to transform role of voice
* Not everyone is so confident
about the potential of mobile
payment systems.
Intersperience warns that concerns about
the security of ‘mobile wallet’ payment
systems are likely to hamper the adoption
of swipe and pay smartphone systems in
the UK. It surveyed more than 1,000 UK
consumers and found that just 17% would
like to use their mobile as a wallet, with 44%
citing security as a concern. A slightly higher
number (21%) were open to the idea of
m-commerce, which enables people to pay
for goods and services via a mobile in the
same way as they do with a PC.
www.intersperience.com
www.informatm.com
Video causes surge in
mobile data
Mobile data traffic is due to increase 10-fold
between 2011 and 2016 driven mainly by
greater use of video, Ericsson claims in a new
report. Mobile broadband subscriptions are
predicted to grow from an estimated 900
million in 2011 to 5 billion by 2016. At the
same time, smartphone traffic is surging,
tripling in 2011 alone. Ericsson expects traffic
generated by advanced smartphones to
increase 12-fold to roughly equal mobile PC-
generated traffic by 2016.
www.ericsson.com
NFC mobiles to drive contactless payments
The BlackBerry Curve 9380,
the first all-touch BlackBerry
Curve smartphone, has built-
in support for Augmented
Reality and NFC. TheWikitude
Augmented Reality application
lets users find nearby BBM
(BlackBerry Messenger)
contacts in real-time, read
reviews of nearby restaurants
or get information on local landmarks. NFC offers
exciting new capabilities, including the ability to
make mobile payments, pair accessories or read
SmartPoster tags.
NFC
technology
has applications in the office,
too. The new version of Cortado’s Personal
Printing Essentials secure pull printing solution
allows users to pull print jobs down from
the server to the print device of their choice
using an NFC-enabled BlackBerry or Android
smartphone as a means of identification. Touch-
free authentication is achieved by passing a
user device with the relevant NFC code over an
NFC reader installed on the printer.
www.thinprint.com/personalprinting
Services like Skype will drive mobile data growth