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sustainabletimes
07
www.binfo.co.uk
advertorial
Given the current economic climate
SMEs need to be evaluating and
streamlining operations wherever
possible to ensure a smooth running
and efficient business. One of the key
aspects of this will inevitably be a
tighter focus on cost control, and one
of the most effective ways in which
small businesses can achieve this is
by adopting a smarter approach to
business printing – going green.
OKI is one such global business-to-
business brand dedicated to creating
cost effective, professional in-house
printing solutions, which has recognised
the need to ensure printing is as green as
possible. OKI has a policy of continuous
improvement on green issues – where
it is constantly striving to reduce the
environmental impact of every OKI
product from its manufacture, to its
running costs and recycling. Between the
year 2000 and the present day, OKI has
embarked upon an impressive period of
innovation, launching a diverse array of
improved products and its latest
product range is no exception.
Two years ago OKI introduced
‘Deep Sleep’ mode – a setting that
Go green:
the evolving world
of OKI printing technology
reduces power consumption to the barest
minimum (often less than 1 watt) yet the
machine is still able to ‘wake up’ quickly
when a new job is needed – and today
this is standard on all new ranges. In
fact, many devices, particularly in a small
office, spend long periods of time not
being used so it is important to ensure
they consume the minimum amount
of energy when they are in standby to
maximise efficiency.
Taking green IT to the next level and
getting ahead of all the latest industry
regulations, OKI is now building ‘Auto-
Power Off’ technology into many devices,
saving hundreds of watts of power and
reducing CO
2
emissions to the minimum.
The setting automatically powers down
the printer after extended periods of non-
usage, which can be determined by the
user and, this in turn, delivers big savings
in power usage over the product’s life.
Among OKI’s new range of products,
the C800 series includes added green
benefits. Not only does it have Deep
Sleep and Auto-Power Off settings, but
it also features a new engine design
with advanced cooling technology and a
low operating noise. It can also print its
first page out in 9 seconds.With a small
footprint, the C800 series is a giant leap
forward in business printing – it’s fast,
affordable, green and professional.
Used correctly, SMEs can also receive
further benefits by setting printers up
appropriately. Devices can be set to print
in mono as standard, allowing SMEs
to reduce unnecessary colour printing,
while enabling them to use colour when
required. In addition, duplex (double-
sided) printing capability is increasingly
seen as a standard requirement for
devices. OKI print devices can also be
set up to print double-sided, as a default
option, allowing SMEs to make further
cost savings while cutting paper wastage
by up to 50 per cent.
In fact, OKI doesn’t just help reduce
the carbon footprint of a business’s
printing activities, it also offers managed
printing services (MPS) and provides
advice, help and training on waste
reduction, expert disposal of redundant
equipment and a national programme for
recycling used consumables.
Driven by a combination of industry
legislation, a focus on value for money
and a desire to improve environmental
credentials, SMEs are steadily migrating
towards greener printing solutions and
OKI is perfectly equipped to meet this
need. OKI is a pioneer in this space and
its MPS and new product ranges enable
smarter, greener printing, simply by
reducing power usage and saving on
unnecessary printing; all benefits that will
ultimately streamline operation costs and
help SMEs become more responsible for
the environment.
www.oki.co.uk
Alan McLeish, Senior Product Marketing Manager, OKI discusses the development of its
latest printing technology, which is helping SMEs to streamline operation costs and be
more responsible for the environment
SMEs are steadily migrating towards
greener printing solutions and OKI is perfectly
equipped to meet this need
“