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British Heart
Foundation to
Launch First
Special Edition
Diary
Award winning eco
desk accessory
reduces paper
The British Heart Foundation (BHF)
has launched a partnership with UK
stationery giant, Collins Debden Ltd, to
create a limited edition diary.
The partnership will see the BHF team
up with the historic Scottish stationer to
produce the British Heart Foundation 2013
diary, with proceeds going directly to the
charity.
From August 2012 the luxury red, soft-
touch diaries will go on sale, available at
many retailers across the country including
Staples and online from Amazon.co.uk,
priced £8.49.
Through the partnership, Collins – the
stationery company established in Glasgow
in 1819 – has pledged to raise funds for the
charity as part of an exclusive three year
partnership. From each sale 85p will go
directly to the BHF to help fund pioneering
research, support and care for heart
patients and their families and vital
information to help people understand
and care for their own heart health.
Amit Aggarwal, Head of
Corporate Partnerships at the British
Heart Foundation, said: “It is fantastic
to partner with a historic and home-grown
company like Collins to launch the first
British Heart Foundation diary.
“Collins has a wonderful heritage and is
widely recognised as the leader in the diary
& stationery sector, making it the perfect
choice for us to partner with to launch our
first diary. The funds raised through the
sale of the BHF 2013 diaries will help us
carry out our vital work and make a real
difference to the lives of heart patients
across the UK to help eradicate heart
disease.”
Julie Lynch, Sales & Marketing
Director of Collins, said: “The British Heart
Foundation is one of the UK’s most well-
established and worthy charities and we’re
proud to be supporting its important work
through the launch of the special edition.
“We have worked with BHF previously
on their diaries for volunteers and this
further strengthens our commitment to the
charity.
“Heart disease is a terrible problem
which is prevalent throughoutww the
UK. It is important to us that we deliver a
project which will have a tangible impact
on thousands of people’s lives – our
partnership with BHF will do exactly that.
BHF is an incredible cause and one that we
are honoured to support.”
www.collinsdebden.co.uk
www.bhf.org.uk
A new Manchester company Imspired Limited has developed
a brand new eco-friendly product that has already won the
award for Best New Product (Desk Accessory) 2012 at the UK
Stationery Show in London.
The product is a pyramid shaped whiteboard specifically designed
for use on desks and table-tops for writing temporary Messages,
Information or Doodles and so reduces the need for paper sticky
notes or notepads.
Whilst the products primary purpose is to reduce waste paper,
it also offers costs savings due to its reusability and risk reduction
benefits in that sensitive information usedtemporarily can be quickly
and easily wiped away. The product also has an internal storage area
and so can also double up as a desk-tidy for small items.
Imspired is now also a corporate sponsor of World Land Trust,
a rainforest conservation organisation who’s patrons are Sir David
Attenborough and David Gower OBE. Imspired currently donates
£100 per month but will increase this to a percentage of its profits
as it progresses.
See the website
www.imspired.com
for further information.
There is also a link to the company’s Facebook page on the site.
Collins pledges to raise vital
funds through the launch of a
special edition diary
Collins
Voted “Best New Desk Accessory 2012”
2012 UK Stationery Show, London
SAVE A TREE.
THINK
Eco-Friendly
Long Lasting
Saves you Money
Modern and Innovative Design
Storage Area/Desk Tidy
www.imspired.com
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