Page 16 - st6_flip

16 sustainabletimes 0870 903 9500

cover story

The adoption of green initiatives by businesses is driven by a combination of strategic factors including brand enhancement, regulatory compliance, or even a desire simply to do the right thing. Organisations choosing a Toshiba e-STUDIO multifunctional

product (MFP) can print, copy, fax and scan in confdence. Toshiba offers the complete package – fantastic products, competitive pricing, outstanding support and no detrimental effect on the environment.

Carbon Zero Scheme

Thanks to a partnership with carbon offsetting experts, co2balance, the carbon footprint of any Toshiba e-STUDIO MFP plus the frst million pages is offset by Toshiba. The scheme covers all associated emissions including procurement, manufacturing, logistics, power, paper, servicing, spares and consumables for the machine and the frst one million prints.

Human activities are causing the global climate to get signifcantly warmer – making fnding ways to reduce greenhouse gas emissions vital. This is where carbon offsetting can help. Carbon offsetting allows for the investment in projects that save the emission of, or absorb, an equivalent amount of CO2 to that of an MFP’s footprint plus the frst million pages. Through this process the emissions are balanced to become carbon zero, which allows for positive printing and copying, with no negative effect on the environment. As Marketing Manager Jeremy Spencer says: “You can’t do without a copy and print capability in your business – so you may as well feel good about it.”

Toshiba is supporting a number of projects in the UK and developing world to help offset this carbon including the African Energy Effcient Stove Project which supplies energy effcient cooking stoves to villages in Kenya. The stoves result in a 50-70 per cent reduction in the need for frewood, saving carbon as well as providing a more cost and time effective method of cooking. Each stove prevents 15 tonnes of carbon over fve years and generates many additional social, health and community benefts. While there is no agreed international standard for measuring the carbon footprint of an MFP, the Toshiba methodology works because the data calculations used are based on independent analysis which is in turn independently audited by internationally accredited organisations. So the offset is total.

Since the scheme started Toshiba and its dealers have helped to reduce carbon by 23,282 tonnes and, in the process, have helped more than 1,000 families in Africa.

Human activities are causing the global climate to get signifcantly warmer – making fnding ways to reduce greenhouse gas emissions vital.

“

The power of positive printing

Rising energy costs, environmental concerns and Government directives have led to an increased demand for sustainable business IT operations. Toshiba TEC is no stranger to efforts designed to increase the overall effciency of printing environments – from cutting costs, to meeting shrinking budgets, to consuming fewer resources.

n Save the planet – take positive action to reduce the impact of your carbon footprint and help tackle climate change

n Staff engagement – positive environmental action can generate real interest amongst staff, aiding recruitment and retention

n Meet customer expectations – a signifcant rise in demand for suppliers that take steps to reduce their impact on the environment

n Marketing benefts – going carbon zero provides your company with an edge in a competitive market

n Business policies – help to fulfl your environmental strategies

Carbon Zero: Key Benefts