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sustainabletimes 23 www.binfo.co.uk

advertorial

It is unique in its celebration of the temporary by breaking with traditional retail convention and offering a new style of exclusivity; a one time, limited opportunity to buy exciting brands and indulge in a totally different retail experience.

The POP STORE philosophy is that each store is created in the shell of a fallen retailer or a disused store. However, rather than try to hideor disguise the previous interior, POP STORE actually embrace the existing fixtures and fittings and utilise them. The quirky interior treatment reflects the modern relevance of the apparel, accessories, collectibles and art within. POP STORE is a glittering gem amongst an all too familiar background of Shopping Centre ‘High St’ retailers. All their fixtures

are sustainable, creating an interior that will leave no trace when gone... Tasteful packing case style hanging rails and ‘stickle brick™’ inspired shelving units exemplify the brief nature of residence that is POP STORE, but is key to the environmental beliefs of its founders Brian MacShane and Sam Clapp.

Brian said, “Many brands take on retail units and spend weeks converting them to their corporate or brand styles, using expensive new materials in the process in order to try and create a presence on the High Street.” He added, “With the environment close to our hearts, POP STORE is all about sustainability.We have found a nice formula that works really well and our interior style sitting nicely in the vacant units we take on. And after our short stay, we move all our fixtures and fittings on to the next store as is the nomadic nature of our business.” After an amazingly successful launch in June at North London’s Brent Cross shopping centre, POP STORE has already lined up shopping centres like Kingston, Bluewater, Bristol and Birmingham’s Bull Ring as the brand is rolled out across the UK. Their retail brands include: Christopher Lee Suave,Wildfox Couture, Fourholes, Le Specs, Insight, Commune, Gentle Fawn and many more....

For information please visit www.pop-store.com or call 01491 574432.

POP STORE is a brand new transient retail concept that is bringing in a host of super-cool designer fashion brands to selected locations across the UK.

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