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Inkjet on the
move
HP is licensing its inkjet
printer technology to Swedish
company the Handheld
Group, which plans to develop
and sell a range of wireless
handheld printers for use in
the logistics industry. HP inkjet
cartridges used in future
Handheld Group products
may include a quick-drying,
smudge-free magenta ink
formulated specifically for high
visibility on substrates used in
the logistics industry, such as
brown corrugated boxes, kraft
paper and packing tape.
www.hp.com/go/
OEMINKJET
Easy does it
The Lantronix xPrintServer
Home Edition makes it easy
for people to print from an
iPad, iPhone or other Apple iOS
device to an existing printer
without having to install any
software or drivers. The iPhone-
sized, plug and play print server
allows a USB or networked
printer to connect straight to a
mobile device. With automatic
printer discovery and no
configuration, all you have to
do is open it, plug it in and
print. Another benefit of the
xPrintServer is that it allows
a USB printer to be used by
all networked PCs or Macs in
addition to the iOS devices.
www.Lantronix.com
Biomass toner
Kyocera has become the latest OEM to
introduce toner made from biomass material.
Due to be launched in the second half of this
year, the company’s Biomass toner contains
30% renewable content made from palm oil.
Because the biomass is carbon neutral, the new
toner produces 30% less CO2 emissions than
conventional toner. The toner will be available
for use with a new Biomass series based on the
FS-C2026MFP+, FS-C2126MFP+, FS-C2526MFP,
FS-C2626MFP and FS-C5250DN. Kyocera says
it is using palm oil certified by the Roundtable on
Sustainable Palm Oil (RSPO), which was set up
in 2004 to promote the sustainable cultivation
of palm oil. Ricoh and Konica Minolta have also
developed toner made with biomass content.
www.kyoceradocumentsolutions.eu
4
PRINT.IT
01732 759725
Bulletin
Business inkjets make their mark
Business inkjets bucked the trend in the first quarter of 2012
with sales growth in the UK of 28.4%, against an overall market
decline of 6.7% compared to the same period in 2011. This
follows a year-on-year increase in business inkjet sales of 57.5%
in Q4, 2011.
The latest
IDC Worldwide Quarterly Hardcopy Peripherals Tracker
reveals that other areas of the UK printer market were either flat
(colour laser shipments) or in decline (mono laser shipments, down
16.9%).
Overall, the Western European hardcopy market saw a year-on-year
decline of 12.1% in shipments and a 5.3% fall in revenue compared
to a year ago, driven by a sharp fall in sales of consumer inkjets
(down 16.6%). The business market (inkjet and laser) fell by 5.1%.
A Brother-sponsored study by
the University of Hertfordshire
show that when it comes
to printing size really does
matter, with participants
declaring products and
services to be 43% more
likeable and 30% better value
for money when viewing
advertisements for them
in A3. They also found A3
advertisements to be 66%
more memorable and 47%
more impactful than A4.
Professor Wiseman said:
“A3 obviously has more visual
impact. But when you drill down,
this visual impact translates into
a psychological impact especially
when it comes to memory. A
relatively small increase in
size from A4 to A3 has a large
impact on memory and recall.”
He added that the effects
might not be so pronounced
going from A3 to A2. “It’s purely
a gut feeling, but I think A3 is a
kind of sweet spot. There is a
big difference between A4 and
A3, and as you go up in size,
you might see the rate of
improvement drop-off.
I suspect if you go
to really big sizes,
larger might not be
better,” he said.
The research
carried out
in February
follows an earlier
study looking at
the impact of A3 in business
presentations, which found
that larger images were more
persuasive, with audience
members being 18% more
likely to buy from a company
presenting in A3.
Brother pioneered the market
for affordable A3 inkjet MFPs.
It launched its first A3 inkjet
MFP in 2008 and now leads the
entire A3 MFP market (inkjet
and toner) with a market share
of 20.9%.
The years 2010-2011 saw
a 63% year-on-year increase in
shipments of A3 inkjet MFPs in
EMEA.
www.brother.co.uk
Big is beautiful and more memorable
Brother goes wireless
Labeller manufacturers continue to bring new
capabilities to the labelling sector. Following
Dymo’s launch of a colour touchscreen model,
Brother has just brought out the industry’s first
models with wireless and USB connectivity, the
Brother QL-710W and the networkable QL-720NW.
The latter features PT-Editor Lite LAN software
which when installed on a network drive allows all
users with access to it to print without the need for
a full software and driver installation. Brother has
also brought out the iPrint&Label app for printing
labels from Apple and Android devices. With print
speeds of up to 93 labels per minute and a built-in
cutter, the new machines can print onto pre-sized
labels for visitor badges,
barcodes, CDs etc. or
continuous paper
and tape rolls up to
2.4in wide. Brother
increased its
labeller sales by
70% between
2009/10 and
2010/11.
www.brother.
co.uk/labelling