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              10
            
            
              PRINT.IT
            
            
              Mobile Printing
            
            
              print directly to any printer or
            
            
              MFD in the network without the
            
            
              need to load any Apps.”
            
            
              Printing for remote workers
            
            
              
                For Phil Jones, managing director
              
            
            
              
                of Brother UK, it is just as
              
            
            
              
                important to enable printing from
              
            
            
              
                mobile devices when employees
              
            
            
              
                are away from the office.
              
            
            
              Research by Brother shows
            
            
              that a third of corporate IT
            
            
              decision-makers employing up
            
            
              to 1,000 people are considering
            
            
              investing in mobile printing
            
            
              technology, with 26% describing
            
            
              the capability to print remotely
            
            
              as important for their mobile
            
            
              workers.
            
            
              When asked if mobile and
            
            
              portable printing capabilities
            
            
              might be beneficial to their
            
            
              workforce, 61% of IT buyers said
            
            
              that they could see the benefits.
            
            
              Phil Jones, managing
            
            
              director of Brother UK, said:
            
            
              “Mobile printing and scanning
            
            
              technology isn’t necessarily new
            
            
              but it’s definitely experiencing a
            
            
              resurgence thanks to the growing
            
            
              use of smartphones and tablet
            
            
              devices in business.
            
            
              “As more workers use
            
            
              business apps to do their jobs
            
            
              from smartphones, the missing
            
            
              link is often being able to print out
            
            
              a document when they are on the
            
            
              move. We’re seeing interest from
            
            
              small and large companies for
            
            
              simple solutions that enable their
            
            
              workers to print from wherever
            
            
              they are working on any given day.
            
            
              “We have printers and
            
            
              scanners that can fit in any
            
            
              briefcase. By connecting them to
            
            
              a smartphone or tablet, people
            
            
              can create a complete portable
            
            
              office. With the world’s mobile
            
            
              workforce set to hit 1.3bn in
            
            
              2015 (source IDC), businesses
            
            
              need to consider the productivity
            
            
              benefits of equipping staff with
            
            
              the right technology to help them
            
            
              work efficiently on the move.”
            
            
              No print reduction
            
            
              
                Charles Stones, Professional
              
            
            
              
                Services Consultant at
              
            
            
              
                Altodigital, argues that growing
              
            
            
              
                use of mobile devices has not
              
            
            
              
                had the effect on print volumes
              
            
            
              
                that many thought it would.
              
            
            
              “At Altodigital, we’re seeing
            
            
              increasing demand for mobile
            
            
              print solutions from companies
            
            
              of all sizes, as BYOD becomes
            
            
              more common in the workplace
            
            
              and workforces become
            
            
              increasingly mobile. Much of
            
            
              this demand is originating with
            
            
              employees themselves: they can
            
            
              work where they want, so why not
            
            
              print? IT departments are quite
            
            
              rightly looking to organisations
            
            
              like ourselves to put in place
            
            
              secure and powerful mobile print
            
            
              systems to effectively manage
            
            
              this process. Mobile printing is
            
            
              about accessibility – we’re now
            
            
              living in a technology age where
            
            
              we have the capability to obtain
            
            
              information 24x7, and there is
            
            
              still very much a place for print.
            
            
              “As a business we divide
            
            
              mobile print into two categories.
            
            
              Firstly, there is public printing
            
            
              through specific print apps and
            
            
              public hotspots with the facility to
            
            
              print to devices in airport lounges
            
            
              or hotels, typically when travelling
            
            
              or in a field-based role. Secondly,
            
            
              
                Continued...
              
            
            
              What the Customer Thinks
            
            
              1. Are Tablets Bad for Print?
            
            
              On the all-important question of whether the use of tablets reduces the need for printing, the vast majority
            
            
              (64%) said that it did.
            
            
              2. How Easy is it to Print?
            
            
              One reason why respondents expect tablets to reduce print volumes is that, despite some interest in doing so,
            
            
              few MPS customers have fully integrated mobile printing into their enterprise printing infrastructure: less than
            
            
              a third have already implemented or are in the process of investigating such solutions.
            
            
              3. Who calls the shots?
            
            
              BYOD is often cited as a catalyst for mobile printing, but in the large enterprises surveyed by Quocirca,
            
            
              mobile printing is largely being driven by users of business-owned tablets and smartphones. Organisations
            
            
              are less inclined to support employee-owned devices, although a significant 63% wish to provide mobile print
            
            
              capabilities for visitors to their premises.
            
            
              Q:
            
            
              What are your views on the following statement:
            
            
              ‘The use of tablets in the office is reducing
            
            
              the need for printing’?
            
            
              Strongly Agree
            
            
              Agree
            
            
              Neither Agree
            
            
              nor Disagree 
            
            
              Yes, we have already deployed some
            
            
              mobile device printing solutions
            
            
              Increased need to provide smartphone printing
            
            
              support for business-owned smartphones
            
            
              Increased prevalence of business-owned
            
            
              iPads and other tablets
            
            
              Increased need to provide printing support
            
            
              for guests/external users
            
            
              Increased need to provide smartphone printing
            
            
              support for employee-owned smartphones
            
            
              Increased prevalence of employee-owned iPads
            
            
              Yes, we would like this
            
            
              capability but we are not
            
            
              investigating solutions
            
            
              Yes, we would like this capability
            
            
              and we are investigating solutions
            
            
              No, there is no
            
            
              requirement for printing
            
            
              from mobile devices in
            
            
              our organisation
            
            
              Disagree 
            
            
              Strongly Disagree 
            
            
              Q:
            
            
              What is your level of interest in including mobile print capabilities within your MPS contract
            
            
              i.e. printing from smartphones or tablets?
            
            
              Q:
            
            
              What are the main drivers for considering a mobile printing capability?
            
            
              (responses from the 62% who said they would like a mobile printing capability)
            
            
              Last year Quocirca surveyed 100 organisations with 1,000+ employees about their attitudes
            
            
              to mobile printing, as part of the
            
            
              Quocirca Enterprise MPS Study, 2012
            
            
              . The international
            
            
              sample was split evenly across the UK, USA, France and Germany, with 25 organisations from
            
            
              each country. All were MPS users.
            
            
              82.3%
            
            
              31%
            
            
              15%
            
            
              20%
            
            
              44%
            
            
              16%
            
            
              38%
            
            
              15%
            
            
              16%
            
            
              5%
            
            
              71.0%
            
            
              62.9%
            
            
              37.1%
            
            
              29%
            
            
              20% 40%
            
            
              60% 80% 100%
            
            
              
                ...Continued