PRINT.IT
15
COVER STORY
document design, processing,
production, despatch and archiving.
Automation of these processes
makes it much easier to
personalise communications in a
number of ways, from customising
greetings on letters to varying the
offers, promotions and marketing
material sent to each customer.
One of the key functions of almost
all OMS solutions is the generation
of barcodes and/or optical marks
containing processing instructions
for folder-inserters. These are read
by the folder-inserter, which modifies
envelope insertions accordingly,
enabling businesses to send
different printed material to different
people as part of a unified process.
In the charity example
mentioned above, you could print
two separate leaflets one with the
headline ‘Making strides toward a
world with more birthdays’ and the
other with the headline ‘Making
strides toward giving you more
birthdays’ and automatically insert
the version that’s most appropriate
to each individual recipient, based
on what you know about them.
You could do this by hand, of
course, but it would take much
longer. Since installing an intelligent
Neopost DS-200 folder-inserter
and output management software,
claims management company Claim
Eazy has reduced the amount of
time it takes to process outbound
mail by 80%.
Automation also reduces
the risk of errors and ensures
that each person receives the
documents they are meant to.
This is particularly beneficial for
organisations that handle sensitive
customer data, especially those
in healthcare, social services,
education and financial services.
Figures from the Information
Commissioner’s Office (ICO)
3
show
that sending sensitive data to the
wrong recipient is one of the three
most common causes of data
security breaches.
Multi-channel communications
Another significant way in which
Neopost output management
solutions help organisations
improve their document processes
is by facilitating multi-channel
communications.
This is not the marketing
equivalent of leaving messages on
someone’s landline, mobile phone,
email and social media account.
In fact, it’s the exact opposite.
Multi-channel communications lets
you communicate with customers,
suppliers and prospects using their
preferred method of communication,
whether that be mail, email,
weblink, SMS, social media or fax.
For example, some people like to
receive printed catalogues through
the post to read at their leisure and
keep for future reference, but prefer
bills to be sent to a smartphone so
that they can pay for them instantly
using a mobile banking app. Adapting
how documents are distributed to
satisfy individual preferences can
lead to better response rates and
even improve cash flow.
Managing such a process without
the appropriate tools is excessively
complex and time-consuming, from
the re-designing of documents for
different channels to the difficulty
of tracking what has been sent to
whom across different platforms.
An output management solution
like Neopost OMS-500 or GMC
Inspire simplifies the process, from
document design to distribution
via multiple channels. It provides
a centralised, unified view of all
communications, irrespective of
whether they were distributed
electronically or printed and posted,
and includes audit trails and an
online archive of communications
for dispute resolution and
compliance purposes. It also
makes it possible to centralise and
standardise document design to
maintain a consistent corporate
identity across multiple channels.
Cutting costs
Customers love this level of
personalisation, and so will your
finance director. By providing
multi-channel distribution, OMS
systems let you seamlessly migrate
customers from postal to digital
communications, helping you to
implement digitisation and carbon-
reduction initiatives and save money.
1
Helping others or oneself: How direction of comparison affects
prosocial behaviour
by Ann E. Schlosser of Foster School of Business
at the University of Washington and Eric Levy of University of
Cambridge Judge Business School.
/
2
Communication Crackdown
, Ricoh Europe, 2016
3
Data Security Incident Trends Report
, July-September 2015,
Information Commissioner’s Office, 2016
Within a month of introducing
Neopost OMS software and giving
customers a choice of receiving
invoices in the post or by email,
bakery products supplier Ransons
had cut its postage and paper
costs by 20%.
Further costs savings come from
the software’s ability to combine
multiple letters to an individual in
one envelope and group and pre-
sort mail to maximise Royal Mail
volume discounts.
Conclusion
Neopost provides a full range of
output management solutions
to meet the diverse needs of
customers, including OMS-200
(adding intelligence to folding and
inserting); OMS-500 (document
personalisation and multi-channel
distribution); AIMS (mailing
validation); and GMC Inspire (omni-
channel document design, proofing
and delivery of personalised
communications).
Starting from different points
and with different priorities, all four
solutions can help businesses
save money, increase productivity
and improve communications
effectiveness, while satisfying
growing demand for relevant,
tailored, timely communications.
To find out how Neopost output
management solutions can help
you transform your customer
communications, please visit
.
