MSP e-Bulletin - Q4 2024

In this issue: TelcoSwitch Rebrands as Nebula, Expanding its SaaS Vision TelcoSwitch, a leading provider of communications software, is proudly rebranding as Nebula, reflecting the company’s evolution to a full-scale SaaS (Software as a Service) business. This change reflects the company’s commitment to offering cuttingedge workplace communications software, driving innovation across voice, video, messaging, customer experience, analytics, and more. Under the Nebula umbrella, the company will unify its existing product brands while preserving their brand autonomy, including: n Channel communications platform CallSwitch One n Cloud PBX brand Yay.com n Service provider PBX Hosting This realignment and cohesive mission across the organisation benefits Nebula’s 500+ channel partners and over 200,000 daily active users. Howard Stevens, Chief Executive Officer of Nebula, commented: “Our rebrand to Nebula marks a pivotal moment in our company’s evolution, and more accurately reflects our product and service offerings. We’re not just changing our name; we’re expanding our mission to deliver smarter, more scalable solutions that address the evolving needs of our valued partners and customers as we grow together.” The shift to Nebula highlights the company’s proactive approach to the evolving tech landscape, where the demand for flexible communication solutions continues to grow. With Nebula’s innovative platform and software offerings, businesses can elevate their communication strategies and deliver greater value to their customers. Simon Blackwell, Chief Marketing Officer of Nebula, added:... FIND OUT MORE... Opinion How NG Bailey and Infinigate are helping businesses transform their operations by collaborating on the deployment of Private Wireless 5G networks. READ MORE > Teams Players Why technology resellers should make the most of opportunities in voice – and how cloud communications provider NFON can help. READ MORE > Distributor News DCC To Focus On Energy & Sale of DCC Healthcare | Arrow Electronics enhances its ArrowSphere AI capabilities | ProVu and Yealink distribution agreement | Westcon-Comstor scales AWS Marketplace programme to meet partner demand. READ THE FULL STORIES > Industry People Sara Wilkes names as Agilitas’ new CEO. Flotek Group announces Head of New Business – Eamon Darwazeh joins Flotek to drive future growth. Q&A with Mark Pillow and Paul Gibbs of Voip Unlimited READ MORE > Cyber & Cloud In today’s digital age, cloud computing has become a cornerstone for businesses aiming to enhance their operations, scalability, and ability to innovate... READ MORE > Mergers & Acquisitions N-able acquires existing strategic partner Adlumin, adding cloudnative XDR and MDR capabilities to Its end-to-end security and IT management platform. READ MORE > Dec · 2024 MSP -bulletin e TECHNOLOGY RESELLER MAGAZINE I N PRI NT & ONLI NE IN PRINT & ONLINE SINCE 2016 SINCE 2016

Industry People Sara Wilkes named as Agilitas’ new CEO Leading global channel services provider, Agilitas IT Solutions, has today announced the appointment of Sara Wilkes as its new CEO. With over 18 years of experience in the Technology Channel and holding the position of Agilitas’ Chief Operating Officer since the beginning of the year, Sara’s appointment represents the next phase in the company’s ambitious growth strategy. As Chief Operating Officer, Sara has been responsible for enhancing the company’s technology-driven growth, strategic expansion and employee empowerment, working closely with department heads to execute the company’s operations and support the wider team. She has also been instrumental in leading Agilitas’ total experience workstream that encompasses culture, excellence, the voice of the customer, technology and automation, and sustainability. Prior to joining Agilitas, Sara held roles at Computacenter and most recently at SCC as Director of Customer Experience, bringing a wealth of expertise in driving innovation across the entire Technology Channel. In her role as CEO, Sara will focus on driving Agilitas’ strategic vision, with a strong emphasis on refining the customer experience to ensure it is deeply embedded in the organisation’s culture. She will lead efforts to foster innovation and align the company’s long-term goals with market trends, positioning Agilitas as the premier partner in the Technology Channel. Additionally, Sara will guide the leadership team in enhancing business resilience and identifying new growth opportunities to further solidify Agilitas’ industry leadership. Speaking on her new role, Sara Wilkes said, “Agilitas has a unique position in the market due to its scalable inventory solutions and value added technical services. I am honoured to have been appointed as the company’s new CEO, having the opportunity to build on our exceptional success.” A core value for Sara is fostering a diverse and inclusive workplace where all voices are heard and everyone has the opportunity to thrive. “I am deeply passionate about creating an environment where diversity of thought, background, and experience is celebrated. I believe that an inclusive culture leads to greater creativity, innovation, and collaboration, which ultimately drives our success. I’m most looking forward to working with the Agilitas team to continue building a wonderful place to work, where every team member feels valued and empowered to contribute to our shared mission.” “Sara has been a dynamic force in the organisation since joining as COO,” said Mark Dixon, Chairman of Agilitas. “Her strategic vision, operational leadership, and deep understanding of the Technology Channel make her the ideal leader to steer the company forward. We are confident that under her leadership, Agilitas will continue to thrive and maintain its position as a leader in the IT solutions space.” Mark Blower, Partner at Perwyn, Agilitas’ Private Equity Investor commented, “Sara has made fantastic progress in driving Agilitas’ customer experience in what has become a fast-paced and diverse marketplace. She continues to build and implement a new vision to the people, transformation and customer experience side of the business, with her leadership and passion for people helping ensure that the vision comes to life.” For more information, please visit www.agilitas.co.uk Flotek Group Announces Head of New Business Eamon Darwazeh Joins Flotek to Drive Future Growth Flotek Group is delighted to announce the appointment of Eamon Darwazeh as the new Head of New Business. Eamon brings a wealth of experience to the role, having previously served as Head of Sales at Onestream and Sales Director at Solution IP. With a proven track record of building and leading successful sales teams, Eamon is well-equipped to propel Flotek towards its ambitious growth targets. As Head of New Business, Eamon will be responsible for crafting and implementing a comprehensive sales strategy aimed at expanding Flotek’s market share across the UK to £20 million by the end of 2025. His plans include the creation of a new outbound appointment-setting team and the deployment of further field-based business development managers dedicated to driving growth in Managed IT, Cyber Security, and Communication services. Read Eamon's and Jay Ball, CEO, Floteck Group Comments here. Q and A With Mark Pillow and Paul Gibbs of Voip Unlimited Voip Unlimited, the channel-only wholesale provider of UC and connectivity products and services, has been signing up resellers left, right and centre. In this Q&A, Founder and Managing Director Mark Pillow and Head of Sales Paul Gibbs explain why. From ownership of its own voice and data network to a 24/7 online partner portal and great choice of products, Voip Unlimited gives partners everything they need to stand out in a competitive market. Backed up by in-house development capabilities and a real love of technology. As Mark says: “We love the difficult projects that resellers bring to us.” Read Technology Reseller's interview with Mark and Paul here. MSP -bulletin e TECHNOLOGY RESELLER MAGAZINE I N PRI NT & ONLI NE IN PRINT & ONLINE SINCE 2016 SINCE 2016 Paul Gibbs Sara Wilkes Jay Bell | Eamon Darwazeh

DCC To Focus On Energy & Sale of DCC Healthcare Yesterday Donal Murphy, Chief Executive of DCC plc – owner of and parent of Exertis, announced an update on the strategic direction of DCC as part of the DCC Interim Results update to the City. DCC announced a focus on its Energy activities, focusing solely on its compelling opportunity in this sector. The business will simplify its portfolio and has begun preparations for the sale of DCC Healthcare. The Technology division will focus on delivering its growth and transformation agenda while exploring strategic options for the future. DCC will continue to support the Technology business financially and ensure a smooth transition to the right partner. Exertis’ top priority remains serving its specialised vendor partners and ensuring it provides the best technology solutions and added value for its customers. DCC continues to invest in operational improvements, digital advancements and integration programmes across its division. Tim Griffin, CEO of Exertis IT, said: “We’re excited by the opportunities that DCC’s strategic update presents. This is a great opportunity for our Technology division as we explore the possibility of new ownership. Our focus remains as ever on delivering for our customers and vendor partners. DCC’s strategic update provides another opportunity for us all to grow and progress, and we’d like to reassure our customers and vendors of our commitment to them, to adding value, to delighting all our partners and enabling their success.” Exertis.com DISTRIBUTOR NEWS Arrow Electronics enhances its ArrowSphere AI capabilities to boost channel partner cloud businesses strategiese Channel partners can now use customised AI assistants, powered by ArrowSphere AI, to reinvent the way they manage business operations and engage with their customers. Global technology solutions provider Arrow Electronics, Inc. has enhanced its AI-infused ArrowSphere Cloud platform, allowing channel partners to create custom AI assistants that tap their own data, workflows, content, and vendor-specific data to deliver efficiency, cost reductions, and faster market entry. “ArrowSphere’s augmented generative AI tools will mark a shift in how our channel partners are able interact with their customers,” said Eric Gourmelen, vice president and chief technology officer, global ArrowSphere Cloud and AI. “Channel partners can now use customised, persona-based AI assistants that work with their own data to deliver tailored information and solutions at an unprecedented speed.” Arrow introduced ArrowSphere Assistant, powered by ArrowSphere AI, in March 2024. ArrowSphere Cloud users are employing the tool to address the most critical aspects of their cloud business, including FinOps, SecOps and sustainability. The recent enhancements to the ArrowSphere AI platform multiply its capabilities exponentially, which translates into tangible business benefits for channel partners to maximise their success. ArrowSphere AI is now infused with hundreds of ready-to-use cases and prompts, designed to fast-track customisation and boost channel partner go-to-market strategies. AI assistants can be tailored to support the sales lifecycle, from marketing and sales enablement to business support and catalogues. It uses partner data sources and those of their vendors to enhance support for their end customers. The expanded ArrowSphere AI capabilities and customised assistant tools are available in limited release to ArrowSphere users. More information can be found here. ProVu and Yealink direct distribution agreement Specialist comms, data and security distributor ProVu Communications has secured a direct distribution agreement with Yealink that will enable it to distribute the global UC and collaboration provider’s range of IP phones across the UK. ProVu Chairman Darren Garland said: “We’ve been working closely with the Yealink team for a number of years and their product set has brought us huge success since we launched it back in 2009. This direct agreement further secures our position as a key supplier of Yealink. We look forward to the future growth and enhanced service delivery this new agreement will enable us to offer to our customers.” As part of its value-added services, ProVu provides pre-sales and technical support to channel partners, white-label shipping, automatic provisioning and remote device management. Westcon-Comstor scales AWS Marketplace programme to meet partner demand Numerous multi-million dollar deals have already been secured, with transactions completed across 10 different countries Westcon-Comstor, a global technology provider and specialist distributor,today announced a broadening of its AWS Marketplace programme through investment in a dedicated team and the introduction of advisory services for partners. The scaling of the programme comes amid growing demand from partners across Europe and the Middle East, with multiple multi-million dollar deals having been secured and transactions taking place across 10 different countries. Many of the deals completed so far have been with partners that have never previously transacted on AWS Marketplace. Through its programme, the distributor guided the partners through the setup process, enabling them to easily sell to their customers within AWS Marketplace. Read the full article on Technology Reseller here. Eric Gourmelen Darren Garland MSP -bulletin e TECHNOLOGY RESELLER MAGAZINE I N PRI NT & ONLI NE IN PRINT & ONLINE SINCE 2016 SINCE 2016

Technology Reseller talks to NFON UK about the opportunities for IT resellers in voice and CX. Technical Director Hemal Gajjar highlights NFON’s technical strength, from ownership of its own platform to an ambitious R&D programme, while UK Marketing Director Chris SelbyRickards outlines the extensive support given to channel partners – especially those new to voice. Together, they talk about today’s growth areas, including Microsoft Teams integrations, cloud contact centres and AI, and explain why now is the ideal time for IT resellers to bring NFON business communications into their portfolios. It’s not just about the ISDN switch-off. Technology Reseller (TR): NFON was founded in Munich, Germany in 2007 and, in 2013, expanded into the UK and Ireland where it now has a network of about 200 active partners selling predominantly, but not exclusively, to SMEs. What would you say are its main differentiators? Hemal Gajjar (HG): I would say the best thing about NFON is that we own our own platform. It's designed by us and the R&D on the platform is our own so we are able to be really agile. We can develop new features very rapidly and have control over our end user offering. Chris Selby-Rickards (CS-R): We floated on the Frankfurt Stock Exchange a few years ago and raised an awful lot of capital to enable us to pump money back into R&D and keep developing our platform. We are completely channel-based. We only work with resellers and don't sell to end users. We work hand in hand with our partners and they feed their customers’ needs back to us, so our R&D schedule is very much based on what customers want. Teams players Why technology resellers should make the most of opportunities in voice – and how cloud communications provider NFON can help TR: What do you see as the key growth areas at the moment? CS-R: The market went from just telephony to unified communications and now the trend is towards what we would call collaboration-enabled licences. It's more than just dial tone and voice. People are wanting to utilise tools like Microsoft Teams, but in a single interface, in a single offering. We've spent a lot of time and money developing our Microsoft Teams integrations and continue to push that. Now, with things like the ISDN switch-off and the move from on-prem systems to the cloud, we're seeing more and more companies across the spectrum going straight to collaboration-only. They want different integrations, mostly but not exclusively with Microsoft Teams. That has shaped our development, so we now have four routes to market (Ed – the Cloudya cloud phone system; SIP Trunk Flex, bringing the benefits of the cloud to an existing phone system; integrations between Cloudya and existing IT and collaboration systems e.g. Microsoft Teams, CRM, ERP etc.; and a cloud contact centre). HG: That's one of the reasons why we're targeting IT resellers. As Chris said, there’s going to be a big push to Teams with the ISDN switchoff and we know IT resellers are comfortable with Microsoft. We have a SIP trunk offering and we have Direct Routing, which is very much enterprise-grade because it integrates Teams with our Cloudya platform. Operator Connect will eventually become the dominant option, but for now it's Direct Routing. CS-R: IT resellers need to expand their portfolios and voice is an obvious addition. Many of their customers want to consolidate all their services into one offering, so they will no longer have one person to do their telephony, one person to do their photocopiers, one person to do their connectivity. Instead, they will have one supplier, one invoice and one price. IT resellers have an advantage because they have skills and expertise in Microsoft and that infrastructure. Adding voice can be challenging, but that's where we come in. TR: Obviously, having control of your own platform makes these integrations easier. HG: One hundred percent. We work well with our partners, we're always getting feedback from them, and there is a very smooth process back to development. We produce whatever features are needed and can easily integrate with Teams or anything new that comes to market. TR: Cloud contact centres is one of the four routes to market that you mentioned. Is that a growing area for you? CS-R: We launched Contact Centre Hub, our Cloud Contact Centre offering, at the beginning of last year and it’s been a massive growth area for us. We forecast that demand would be in a specific size of business, but we've seen growth across all sizes of business, particularly the mid-market. Customer experience is the number one trend now, when you can't compete with price and product alone. And one of the biggest ways to achieve CX is to have the right omni-channel solution in place so that your customers can do things their way. COMMS These are edited highlights of a video interview between James Goulding, Editor of Technology Reseller, and NFON UK. Just click the video link to see the interview in full. MSP -bulletin e TECHNOLOGY RESELLER MAGAZINE I N PRI NT & ONLI NE IN PRINT & ONLINE SINCE 2016 SINCE 2016

MSP -bulletin e TECHNOLOGY RESELLER MAGAZINE I N PRI NT & ONLI NE IN PRINT & ONLINE SINCE 2016 SINCE 2016 N-able Acquires Existing Strategic Partner Adlumin, Adding CloudNative XDR and MDR Capabilities to Its End-to-End Security and IT Management Platform N-able, Inc., a global software company helping IT services providers deliver security, remote monitoring and management, and data protection as-a-service solutions, today announced that it has acquired Adlumin, Inc., an award-winning provider of an enterprise-grade security operations platform for organizations of all sizes. Building upon Adlumin’s and N-able’s existing proven partnership providing extended detection and response (XDR) capabilities and managed detection and response (MDR) services, the acquisition will allow N-able to incorporate Adlumin’s innovative technology with N-able’s industry-leading platform that combines security, unified endpoint management, and data protection solutions. This powerful combination positions N-able to deliver deeper insights and remediation across the entire IT environment—advancing the evolution of N‑able’s cybersecurity portfolio. With this acquisition, N-able aims to scale its security portfolio and fast-growing annual recurring revenue (ARR) from the existing partnership, and set a new standard of security excellence for managed services providers (MSPs) and internal IT teams. “Our customers have been telling us for some time that cloud-native XDR and MDR solutions are mission-critical to their ability to fully secure their customers and users — which solidified our decision to partner with, and now, acquire Adlumin,” said John Pagliuca, President and CEO of N-able. “We’ve proven out customer demand with robust growth and we determined that we could scale our business faster if we owned it. I’m thrilled to formally welcome them as a part of N-able. Their security operations platform fits perfectly within our Ecoverse vision for unifying security and unified endpoint management into a single platform, allowing us to build upon the success we’ve already achieved together.” Read the full article on Technology Reseller. Mergers & Acquisitions Acquisition Builds on Successful Partnership to Fuel Resilience Across the Full IT Environment and Strengthen the Security Posture of Customers Worldwide Redsquid Partners with ThinCats to Fuel Growth and Expansion Redsquid, the pioneering MSP and B Corporation renowned for its sustainable business practices and IT managed service solutions, is announcing a significant refinancing partnership with ThinCats, a leading alternative finance provider. This strategic move is set to supercharge Redsquid’s mergers and acquisitions activity, positioning the company for substantial growth before the close of FY25. Read the full article on Technology Reseller. Giacom acquires Inform Billing Acquisition augments Giacom’s Cloud Market Tools software suite with Advanced BI and Billing capability. Giacom has announced its acquisition of Inform Billing, a leading provider of billing solutions for resellers and MSPs. This acquisition strategically expands Giacom’s Cloud Market Tools, a suite of applications tailored to maximise efficiency and scalability for its channel partners. Integrating Inform Billing’s solutions into Cloud Market Tools will further enhance Giacom’s already channel-leading billing capabilities , adding new IPR in advanced business intelligence and analytics tools which, over time, will benefit all Giacom billing customers. This addition strengthens Giacom’s mission to offer a complete, agnostic... Read the full article on Technology Reseller. BDR Group bolsters enterprise IT offering with MBA IT acquisition BDR Group has announced the acquisition of London-based MBA Information Technology Limited (MBA IT). Incorporated in 2005, MBA IT is an MSP specialising in enterprise IT infrastructure among a range of related disciplines. With many customers in retail and professional services, the purchase will enhance BDR’s provision to those sectors. The purchase is the latest in a long line of acquisitions since BDR stepped up its M&A strategy in 2016. Announced on 25 October, the MBA deal will net BDR a further £10 million in annual revenue. BDR Group CEO Malek Rahimi said: “I’m delighted with this acquisition. Our M&A strategy is all about growing our business by enhancing our service provision. MBA IT has a superb track record in infrastructure provision in retail and professional services. We already have many customers in those spaces, and this only strengthens our ability to meet their unique needs. I’d like to thank Venture Corporate Finance for managing this process so well as ever. Now, I look forward to getting to know our new customers and continuing to offer them a first-class, strategic service.” Malek Rahimi | BDR Group

5G: the key to unlocking untapped potential Dave Stonehouse explains how NG Bailey and Infinigate are helping businesses transform acollaborating on the deployment of Private Wireless 5G networks OPINION The power of the Internet of Things (IoT) to increase productivity and drive growth has been discussed for years. However, connectivity challenges mean that to date only a few organisations have enjoyed its potential benefits. That’s all about to change with the increased availability of 5G connectivity, claims Dave Stonehouse, Technical Director at NG Bailey IT Services. The digital connectivity business, part of the UK’s largest independent engineering and services company, has been working with Nokia and Infinigate, an EMEA distributor specialising in cybersecurity, secure networks and secure cloud, to accelerate the adoption and usage of 5G technology within key industries. This includes the deployment of 5G private wireless network solutions, including Nokia Digital Automation Cloud (DAC), that offer gamechanging opportunities for automation and safer, more efficient operations in sectors such as manufacturing, logistics and ports. Infinigate will partner with NG Bailey to provide logistical support, expert consultancy and specialist services for the seamless delivery of Nokia solutions to customers. To create Private Wireless networks, we use the 5G part of the electromagnetic spectrum. This is the same part utilised by major Telco providers for their public 5G mobile services. One of the interesting things about the 5G spectrum is that it can be ‘sliced’ into many thin layers, allowing multiple operators to co-exist across the same postcode, each transmitting on their licensed slice of the spectrum. This technology needs to be carefully controlled as there are significant penalties for interfering in other network operators’ spaces. To avoid hefty fines, correct configuration of the network transmission equipment is key. Doing it properly offers many other benefits… q Speed This is the one everyone thinks of first. Quite simply, a 5G network allows gigabit speeds for data transfer, and this increased speed comes with incredibly low latency – sub 5 milliseconds. This guaranteed speed of connection gives users access to live data from across their private network faster than ever before, making it ideal for data-sensitive applications across telemetry-dependent environments. In an industrial or manufacturing setting, for example, it allows an operations team to monitor full process automation and interface into control and SCADA management solutions, enabling them to see anomalies and act on this information to avoid more serious issues such as breakdowns or even major accidents. w Connectivity Along with the speed advantage, guaranteed connectivity and latency enable control and commands to be deployed reliably. Connectivity can be deployed without cables into difficult to access or remote areas across sites and can be utilised to connect all manner of telemetry, sensors, remote vehicle/handheld devices and a whole range of IOT devices. This supports process automation requirements within manufacturing and industrial environments, as well as in distribution and warehousing for conveyors, picking, grid management and control in marshalling yards. e Flexibility Closely linked to 5G’s speed advantage are the flexibility and manoeuvrability of Private Wireless 5G networks. In the past, businesses would need to use wired local area networks (LANs) to unlock highspeed connections. Equipment was hardwired in place and any change to the layout would usually require new cabling and infrastructure to be installed onsite. With a Private Wireless 5G network, all devices connect wirelessly using SIM Cards, giving a manufacturing business, for example, the ability to adapt their environment far more quickly. If a production line is updated, there is no need to invest further in the building’s infrastructure. In addition, both Apple and Android systems have now been configured to allow connections to Private Wireless 5G Networks, which means there’s no requirement for new or specific devices. r Scale One of the most common complaints about normal WiFi networks are blackspots where no signal can reach. This is because a WiFi network only extends 150 to 300 feet from its broadcast point and requires boosters to extend further. In comparison, a Private Wireless 5G network can cover thousands of square feet, making it a game-changer for businesses spread across large sites. Moreover, unlike WiFi spectrums, 5G is broadcast on an uncontended frequency, meaning it is owned and licenced on the basis that no one else can broadcast into that space. Add scale to guaranteed connectivity and manoeuvrability and it’s clear that Private Wireless 5G networks could be the key that enables larger sites to adopt full automation. They would allow the utilisation of robots and drones across a full site without fear of network drop-off due to distance or another user launching a WiFi hotspot, both of which could result in bandwidth contention, interrupted/inconsistent service and accidents. Private Wireless 5G networks have the ability to revolutionise the way sites such as ports, warehouses, industrial facilities, distribution facilities and stadiums operate. CLICK HERE to Read the full article on Technology Reseller.uk MSP -bulletin e TECHNOLOGY RESELLER MAGAZINE I N PRI NT & ONLI NE IN PRINT & ONLINE SINCE 2016 SINCE 2016 Dave Stonehouse

Mind the gap... James Woods, Public Cloud Director for Arrow’s enterprise computing solutions business in the UK and Ireland CYBER & CLOUD ...filling the cybersecurity skills deficit In today’s digital age, cloud computing has become a cornerstone for businesses aiming to enhance their operations, scalability, and ability to innovate. Here James Woods looks into how Microsoft Azure has established itself as a cloud platform offering a wide range of services that cater to diverse business needs, and how Arrow’s partner-led commitment is helping to drive business growth for its channel partners. Empowering resellers to drive business growth Microsoft Azure provides a comprehensive suite of cloud services, including Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS). These services are allowing channel partners to build, deploy, and manage applications. Azure’s extensive range of services delivers versality for businesses of all sizes, and supports a number of programming languages, frameworks, and operating systems. One of Azure’s standout features is its scalability. End-customers can easily scale their resources up or down based on demand, ensuring they only pay for what they use. This flexibility is particularly beneficial for businesses with fluctuating workloads or seasonal spikes in demand. The top priorities for businesses moving to the cloud There are a number of common concerns when it comes to cloud implementation, among them are cost and security. Arrow introduced a series of dashboards to its cloud delivery and management platform ArrowSphere Cloud, designed to deliver a simple user experience to address the complexities of building end-user solutions which prioritise managing costs (FinOps), and cybersecurity (SecOps), while addressing the deepening global environmental call to action to become carbon neutral (GreenOps). These dashboards are not simply providing a service, they are a strategic enabler. For example, by leveraging our comprehensive cost optimisation assessments provided by the FinOps dashboard, channel partners can seamlessly enhance margins, and drive down operational costs. We provide the insights, tools, and expertise necessary to transform financial operations into a catalyst for growth and efficiency. Read the full article on Technology Reseller. Barracuda added to Giacom Cloud Market IT solutions provider Giacom has added the products and services of Barracuda Networks to its cyber security portfolio, which already includes leading brands such as Acronis, Bitdefender, Microsoft, SkyKick, usecure, Vade and Webroot. With more than 200,000 customers worldwide, Barracuda protects organisations from a wide range of cyber threats targeting organisations’ email, networks, data and applications, including ransomware, data breaches, phishing, impersonation and AI- powered attacks. The collaboration, accelerated by Giacom’s acquisition of cloud services provider intY, will give Giacom partners access to Barracuda cyber security solutions, including its SecureEdge SASE solution and Managed XDR and email security offerings. Barracuda’s platform and 24/7 SOC removes the need for them to have an in-house team of experts and gives them a competitive edge. Carl Oliver, Head of Product at Giacom, said: “We’re thrilled to have partnered with Barracuda, and we know our partners will love it too. We’ve been asked many times whether we work with Barracuda, and now we can say, we do!” Jason Howells, Vice President, Managed Service Providers International Sales at Barracuda, said: “We recently sponsored Giacom’s festival themed partner event, Imagine Nation, and are now helping Giacom to provide a simple, smooth migration to its partners and equip their customers with the tools and security they need to grow and evolve.” Giacom supports a UK-wide network of more than 5,000 technology providers. Its Cloud Market provides a single portal where partners can explore and buy Giacom’s entire range of comms, cloud, hardware and billing solutions. www.giacom.com/barracuda-msp/ Gigamon and Exclusive Networks Deepen Strategic Partnership Gigamon, a leading deep observability company, and Exclusive Networks, a globally trusted cybersecurity specialist, today announced a strategic expansion of their existing distribution partnership, broadening channel coverage for Gigamon across EMEA, adding dedicated technical resources, and scaling go-to-market support... Read the full article on Technology Reseller. MSP -bulletin e TECHNOLOGY RESELLER MAGAZINE I N PRI NT & ONLI NE IN PRINT & ONLINE SINCE 2016 SINCE 2016 James Woods

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