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What we liked:
• Trusted brand
• lightweight but durable and
long lasting
• practical style and premium
quality
• ergonomically designed,
perfect for business
professionals on the move
• great green credentials
www.binfo.co.uk
15
Editor’s Choice Awards
Pen To Paper, Summer 2012
In 2011, ExaClair Limited, the UK
subsidiary of the multi-million euro
Exacompta Clairefontaine Group,
introduced more than 300 new
products, a move that brought the
total number of products available
to customers across the group to
more than 11,500. The company
was awarded three Editor’s Choice
Awards in 2011 and in 2012 secured
another one for Exactive – its brand
new range of high quality filing
solutions.
Exactive is an exclusive
range of lightweight, high
quality filing, organising and
presentation tools boasting great green
credentials, which offers consumers
additional peace of mind on an
environmental front.
The range features a versatile variety
of files, folios, cases, boxes and binders
that have been ergonomically designed
to meet the everyday needs of business
professionals on the move. Functional and
robust, whilst also flexible and portable,
Exactive embodies the practical style and
premium quality demanded by today’s
business environments.
The lightweight and resistant PP
material used to produce the range gives
eco-friendly assurance and allows future
recyclability, enabling the Exactive range
to provide a solution to answer both
the ecological concerns of individuals
and the requirements of organisations’
procurement policies.
“This collection is an ideal solution
for busy business executives seeking a
straightforward means of organising
their documents and other possessions
whilst on the go. Combining smart design,
ergonomic functionality, superior quality
and lightweight mobility, Exactive really is
the next step in business filing,” said Sales
and Marketing Director James Mead.
Range highlights
Lightweight and durable, the Exafolio
contains an expanding file section for
the storage of documents; a writing pad;
zipped pockets to secure USB sticks, discs,
stationery, keys or other accessories; and
pen holders. It is an ideal practical office
solution for those on the move.
The Exashow demonstrates a similarly
functional design. It’s a presentation ring
binder that can be cleverly unfolded and
re-secured so that it stands up to be used
as an aid when delivering presentations.
The A4 model
comes with five
dividers and 25
punched document
sleeves and is
available as a horizontal
or a vertical presentation,
while the A3 model has 20
punched document sleeves.
Both feature two ergonomic
buttons for swift and easy
opening of the ring binder mechanism.
Other products in the Exactive range
include the Exacard, a business card holder
with re-positionable pockets; the Exaboard,
a clipboard with paper pad, pen holder and
transparent document pocket in-built; and
On-the-go business files
and cases
ExaClair’s Exactive range
Editor’s Choice:
Pen To Paper
, Summer 2012
the Exatravel, a multi-purpose briefcase
divided into three compartments that
is also equipped to carry and protect
a laptop.
Sales promotion
Shortly after launch, ExaClair introduced a
major campaign that enabled purchasers
of Exactive products to enter a free prize
draw for the chance of winning one of five
Eurostar breaks.
“We are committed to finding effective
ways to raise awareness around our
brands, differentiate our products from the
competition and help achieve maximum
sales,” said Mead.
“The Exactive range is
specifically targeted at business
executives on the move and so
the prizes for this promotion
were carefully selected to
appeal to that audience,
associating Exactive with
international travel and
appealing to busy
professionals who
want to make
the most of their
weekend leisure
time,” he said.
www.exaclair.co.uk
...ergonomically
designed to
meet the needs
of business
professionals
Functional and
robust, whilst
also flexible
and portable...