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p2p Magaz i ne | Wi nter 2011 | 15 www.binfo.co.uk
ExaClair’s trusted
brand Europa
ExaClair currently provides its customers with access
to around 11,500 products – this includes over 300 new
products launched across the group throughout 2011.
Next year, the company is continuing to increase its
offering, expanding and enhancing existing product
lines and introducing new and exciting solutions across
the fling and notebook categories.
and placed a huge emphasis on delivering
innovative marketing campaigns, both
tactical and strategic, designed to create
a dialogue with existing and prospective
customers and reinforce the message – ‘If
you are not talking to ExaClair, then you
must be missing out’.
Sales of its Europa range of notebooks
and fling products have increased;
something that Mead attributes to
the success of several promotional
campaigns that provided purchasers of
Europa products with entry into free prize
draws with the opportunity of winning a
selection of amazing prizes. One example
of this was a competition to win one of
10 iPads as featured in the last issue of
Pen To Paper.
“We wanted to fnd a way of
incentivising consumers to buy Europa
products.We worked closely with our
dealers and retailers, providing them with
eye-catching promotional materials
including shelf wobblers, ceiling
hanging boards, posters and Floor
Standing Display Units, to create as
much in-store theatre as possible,”
he says. And it was a strategy
that worked. “Sales defnitely
increased and entries into the draw
were signifcantly higher than we
estimated.
“The market is constantly
changing but we’re on top of it.
We can provide a level of fexibility
and versatility, have a planned,
structured ‘one company’ approach
to sustainability and care for the
environment and we are
maintaining and indeed
enhancing our levels of
service. So to re-iterate our
key message ‘If you are not
talking to ExaClair, then you
must be missing out’!”
The production facility in King’s Lynn,
which the company has occupied since
1967, having relocated from London,
is now a UK centre of manufacturing
excellence for fling products. “Having
a UK base means that new products
will be continually developed and
brought to market in a more timely
fashion,” says Sales and Marketing
Director James Mead. “And there
will also be excellent availability of
stock with shorter lead times where
practically possible, supported by
enhanced levels of customer service.
According to Mead, increasing market
share is a key business priority for 2012.
“The notebooks and fling products
segments are increasingly competitive,
but we have an established strategy of
investing in our brands, most notably in
Europa.”
Over the past twelve months ExaClair
has upped the ante
Europa range
Designed for use in the offce, at
home, or on the move, Europa notebooks are
available in multi-sizes, A4, A5, A6, as reporter
notepads and there’s even a handy handbag-sized
notemaker for convenience.
All flled with 80gsm PEFC-certifed paper, micro-
perforated for neat and easy removal of sheets; these
products are designed to last – with robust and sturdy
pressboard covers.
With eleven different colourways there’s
something for everyone – for the fashion-conscious
there’s a choice of funky, non-conformist colours
such as lime green, pink, yellow and lilac, as well as
traditional business-standard black, red and blue.
The premium Europa Filing Products range has
also been expanded to include a new series of brightly
coloured Organisers, Elasticated Filing Boxes and Ring
Binders, to add to its proven family of Expanding Files,
Document Wallets and Portfolio Files.
Europa Organisers are manufactured from
strong 500-micron pressboard covers and feature
recycled coloured board tabs for ease of labelling.
Available with 7 or 12 sections, each section holds
approximately 50 sheets of A4, the Organisers also
feature elastic straps to help keep documents and
contents secure.
A range of hardwearing 25mm, 40mm and
60mm Europa Elasticated Filing Boxes made from
500-micron [25mm] and 700-micron [40mm &
60mm] pressboard, provide extra durability. Each
product features elastic straps to keep contents in
place and has a large label on the spine for easy
identifcation of contents. They come fat-packed for
better storage and carriage, and are extremely easy to
assemble.
Upgraded 16mm and 25mm Europa Ring Binders
complete the new and revamped Europa range. Both
products come in a range of standard colours and are
manufactured from 700-micron mottled pressboard
and can hold up to 75 sheets or 150 sheets of A4
paper respectively. www.exaclair.co.uk
COMPANY PROFILE