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COVER STORY
BIC launches
‘Beautifully Smooth’ ball-pen
campaign featuring Kelly Brook
Leading stationery supplier
BIC has launched an
exciting new marketing
campaign with TV
personality and model
Kelly Brook for the BIC®
Atlantis® Clic ball-pen.
Ofcom says that the current regulatory
moResearch experts Harris Interactive
interviewed 220 office workers from
25-500 sized companies online and via
fieldwork between 18 July and 11 August
2011. The study, commissioned by BIC,
revealed that eight out of 10 respondents
ranked smoothness of writing and value
for money as the most important factors
in choosing stationery.
And, having trialled the BIC® Atlantis®
Clic ball-pen, two-thirds (67 per cent)
of office workers would be likely to now
recommend purchasing the BIC® Atlantis®
Clic pen for their office to colleagues.
The BIC® Atlantis® Clic ball-pen
delivers a good writing flow at a brilliantly
affordable price point. Available in
black, blue, green and red, it is the ideal
choice for both office and home.With
a comfortable grip enabling a smoother
writing experience, the BIC® Atlantis®
Clic ball-pen can last even the longest of
meetings.
Beautifully smooth
Kelly Brook the face of the BIC® Atlantis®
Clic ball-pen campaign, is appearing in
marketing materials across the stationery
trade industry to convey the beautifully
smooth qualities of the pen and highlight
how the pen accentuates every curve
written as it glides across the paper.
Kelly was selected to represent the
BIC® Atlantis® Clic ball-pen because of
her sophisticated yet approachable style,
The BIC® Atlantis® Clic ball-pen is
the perfect choice for office workers
who want a beautifully smooth
writing pen. And Kelly Book was
chosen as the face of the campaign
to emphasise the smooth and
sophisticated writing ability of the
BIC® Atlantis® Clic ball-pen.
which effortlessly complements BIC’s
campaign. Famous for her 50s pin-up
curves, Kelly encapsulates BIC®’s Atlantis®
Clic ball-pen’s aesthetics and its feel
and gives credence to the campaign’s
titillating tagline “accentuate every
curve...”.
BIC Marketing Manager Yolande de
Trogoff said, “When it comes to office
pen products, the three key factors that
always remain the most important are
smooth writing ability, price point and grip
comfort.
“With over 60 years of experience and
innovation, we believe the BIC® Atlantis®
Clic ball-pen delivers on all three accounts.
BIC has listened to its customers’ needs
within the office environment, offering a
product we think is exceptional in both
performance and price.”
BIC prides itself on providing products
that replicate its core values of quality and
affordability, and has created a stationery
legacy that office workers can proudly be
a part of. The BIC® Atlantis® Clic ball-pen
is part of the BIC® Atlantis® family which
includes the BIC® Atlantis® Gel Premium,
BIC® Atlantis® Stic and the BIC® Atlantis®
Mechanical Pencil. The BIC® Atlantis®
Clic is an NF Environnement certified
product – this particular product is
refillable (except green and red colours),
helping consumers to develop ecologically
responsible behaviour.
www.bicworld.com
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| p2p Magaz i ne | Summer 2012
01732 759725