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Spr i ng 2012 | p2p Magaz i ne |
21
www.binfo.co.uk
ADVERTORIAL
Pioneer adds
fresh product to its range
Geared to trendsetters
and discerning consumers
Pioneer, the first Premium
paper brand especially
designed for the female
market, has just launched its
latest, cutting-edge product
– Pioneer Fresh Inspiration
75 g/m².
who want to make the most of natural
resources.
“Taking young women as our muse has
been a breath of fresh air for the Pioneer
range, underlining its commitment to
the premium segment,” says Mónica
Passanha, the Pioneer Brand Manager.
The association with the female figure
humanises the brand and creates a closer
connection with its target segment,
reinforcing the brand’s concept and
positioning: energy, style, professionalism
and success – attributes with which
Pioneer’s consumers identify with.
In common with the rest of the
range, the packaging for Pioneer Fresh
Inspiration features a reference to the
brand’s partnership with the breast
cancer charity, Associação Laço. This
collaboration is a key part of the policy of
social responsibility pursued by the brand,
geared to the needs and experiences of its
target group.
Pioneer Fresh Inspiration also features
the Ecolabel, the European Union label
used to promote ecological products and
services which meet strict standards of
environmental performance, as well as
the FSC (Forest Stewardship Council)
seal of approval, reflecting the brand’s
commitment to the environment and
sustainable forest management, in
keeping with international standards
which respect the social, economic and
environmental needs of present and
future generations.
www.portucelsoporcel.com
This lighter weight paper offers
reduced grammage and a sensation
of freshness and light, with clear
environmental benefits, whilst
maintaining the high quality standards
associated with the brand.
Inspired by the young, trendsetting
women of today, looking for original
but practical solutions, Pioneer Fresh
Inspiration transmits a sense of youth and
confidence, is simple and easy to use and
offers superb results. Fresh Inspiration also
evokes ideas of freedom and spontaneity,
in tune with the informal vibe of its target
group.
Pioneer Fresh Inspiration has been
designed to satisfy consumers with a
new approach to existing resources. The
marketing claim ‘do more with less’ ties in
with the philosophy of women who live
with a positive attitude and a high degree
of environmental awareness, women
Pioneer Fresh
Inspiration
• Lower grammage
75 g/m
2
• Inspired by today’s
modern young
women
• Cutting-edge
product with clear
environmental
benefits
• European Ecolabel
• FSC certified
The brand’s
committed
to the
environment
and sustainable
forest
management