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GET YOUR
FREE
PRACTICAL GUIDE TO
CREATING EFFECTIVE
DIRECT MAIL
CAMPAIGNS FROM
NEOPOST
AND THE
DMA
Direct Mail is a proven method of generating response and
sales however there are a number of pitfalls which can lead
to costly and ineffective mailings. Neopost and the Direct
Marketing Association (DMA) have teamed up to produce
the Practical Guide to Creating Effective Direct Marketing
Campaigns, which gives you a host of tips on how to get
it right.
The Guide will take you through the essential steps of any
Direct Mail campaign from initial planning to handling response
and the key stages inbetween.
PLANNING
How to plan your campaigns, including the
critical aspect of budget
DATA
Who are you targeting? How do you reach them?
Can you build your own database?
CREATIVE
How to create your mailings. What do you need
to consider?
PRODUCTION
Sophisticated formats or simple letters –
which is best?
POSTAGE
How to save money on postage
RESPONSE HANDLING
What happens once the mailing
has been despatched?
To get your
FREE
Practical Guide to Creating
Effective Direct Mail Campaigns, simply
visit:
www.neopost.co.uk/dmap2p9
Call us on:
0800 731 1334
visit our Facebook page:
www.facebook.com/neopost
or contact us at:
www.twitter.com/neopost_uk
Neopost Limited,
Neopost House, South Street, Romford, Essex RM1 2AR.