Autumn 2011 | p2p Magaz i ne |
07
www.binfo.co.uk
BULLETIN
Water used by trees is
largest part of paper’s water
footprint
Water for growing trees has the
greatest impact on paper’s total water
footprint, according to a pilot study
conducted by UPM in co-operation
with theWater Footprint Network.
UPM’s water footprint analysis
released to mark August’s WorldWater
Week 2011 looked at the consumption of
three types of water in paper production
at the UPM Nordland Papier mill in
Germany: Green water (natural water
evaporated by trees); Blue water (water
withdrawn from rivers, lakes and aquifers);
and Grey water (water needed to
assimilate remaining pollutants after the
cleaning of process wastewater).
According to Sami Lundgren, UPM’s
director of Environmental Services, the
study shows that 60% of paper’s water
footprint comes from green water, 1% is
blue water and 39% grey water.
“If you think about the water needed
in producing one sheet of A4, most of
the water is used in the forest as part of
the natural water cycle,” he said. “Around
99% of the water footprint comes from
the supply chain and the remaining 1%
from the actual paper mill production
processes.”
www.upm.com/responsibility
Viking marks frst
21 years with friendly new image
Offce Depot has revamped its Viking Direct direct-mail
and e-commerce offce supplies brand by dropping
'Direct' from the name and introducing a brand identity
designed to refect its shift from commodity sales to a
more personal style.
The new Viking logo created by brand strategy and
design consultancy Lippincott combines a softer, more
rounded typeface with the sort of doodles offce workers
instinctively produce when on the phone or in meetings.
Doodles also feature prominently throughout the Viking
catalogue, website, promotional material and even on its
packaging, providing a consistent customer experience and
brand identity across all media.
John O’Keeffe, commercial director of Offce Depot
UK and Ireland, said that the new branding would make
Viking more accessible and attract customers beyond its
core market of small and medium-sized businesses, such as
home workers, students and new businesses.
“We believe our new logo has a modern, lifestyle feel
that will resonate with a wider range of consumers and
business people alike,” he said.
Offce Depot unveiled Viking’s new identity in May with
TV and radio advertising, a London Underground poster
campaign and the mailing of 30 million catalogues to
customers in the UK and Europe.
FSC accreditation for
relaunched Duo Copy
International Paper (IP) is relaunching
its newly FSC-certifed Duo Copy
offce papers range. Made at IP’s Luiz
Antonio mill in Brazil using virgin wood
fbre sourced from sustainable forests,
the 80gsm, A4/A3 paper is ideal for
high volume applications that require
consistency
and reliability,
such as printing
drafts, copies,
archives, memos
and other offce
documents.
Sister products
Duo Offce and
Duo Laser are
produced at
International
Paper’s Saillat mill in France and
are PEFC-accredited.
www.internationalpaper.com/uk
Stationery with style
At P2P we love the Notchless tape dispenser from Japanese frm Kikuchi-Yasukuni
Architects.Winner of a 2011 red dot award for product design, the aluminium dispenser
features an even cutting edge, rather than a serrated one, for a neater scissor-cut
look.What we really like, though, is the Notchless’s stylised snail design.
Other 2011 red dot winners in the offce category include the Staedtler triplus
426 ballpoint pen, the latest addition to the company’s triangular writing instruments
range; the Post-it/ScotchCOMPACT desk organiser (see page 28); and the battery-
operated Dymo LabelManager PnP label printer.
See the full list at http://en.red-dot.org/
Bring your marketing to
life with SeedPapers
Give your direct mail a life beyond the
postbox by printing it on handmade
SeedPapers that will grow into
vegetables or fowers when buried in
the garden. Suitable for everything
from business cards to fyers and
posters, SeedPapers are made in the
UK from 100% high-grade recycled
paper and can be embedded with a
wide choice of seeds. They can be
cut or moulded into any shape and
are printed with soy-based inks and
organic pigments.
www.SeedPaper.co.uk
Quintessentially French
BIC’s 4-Color pen has been
selected as the offcial pen for
the G20 summit being held in
Cannes on November 3-4.
The pen, which will be used
by all participants, was chosen as
a symbol of French manufacturing
quality.
Last year, the
iconic BIC 4-Color
pen celebrated its
40th anniversary.
Mondi extends
ColorLok range
Mondi has extended its range of ColorLok
papers to include 100% recycled
NAUTILUS SuperWhite and offce brands
IQ appeal and MAESTRO bulky. ColorLok
technology, which gives inkjet printer
users more vivid colours, bolder blacks
and faster drying times, is already used in
the company’s IQ premium, IQ selection
smooth, MAESTRO extra, MAESTRO
supreme, DNS premium, and NAUTILUS
ReFresh
TRIOTEC
papers.