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Whether sending out a personalised
offer to your 100 best customers or a
mass mailing to tens of thousands of
prospects, Neopost’s modern mailing
solutions enable businesses of all
sizes to produce professional looking,
cost-effective direct mail in-house.
Address management software
Cost savings:
Maintain accurate address
lists to reduce the waste and expense of
undeliverable mail.
Mail effectiveness:
Check addresses
against Royal Mail PAF files to correct
mis-spellings and add missing details
and postcodes. Check suppression lists
to ensure compliance with do-not-mail
requirements.
Output management software
Cost savings:
A complete output
management solution can save on
postage by automating distribution
through mail, email or SMS according
to individual customers’ preferences. It
also removes the need for pre-printed
material by producing forms and other
documents on-demand.
Mail effectiveness:
Personalise
communications by adding optical
marks and barcodes to letters and other
documents as they are printed. These
can contain varied information, from
insertion instructions for folder-inserters
(see below) to customer and address
ID details that can be used to monitor
response rates.
Folder-inserters
Cost savings:
Use a folder-inserter
to fold A4 documents into a DL or C5
envelope and halve the cost of sending
a large letter.With insertion speeds at
least 13 times faster than by hand on
even entry-level machines, an automatic
folder-inserter will speed up mailings
and remove the need to hire temporary
staff to process a campaign.
Mail effectiveness:
Make a good
impression with crisp folds and correctly
is 80% more likely to be read than B&W
and has up to a 45% higher response
rate. Other factors that influence opening
and response rates are the clarity of the
design – people want to be able to assess
mailings instantly – creativity and the
professionalism of the presentation.
5. Make mailings easy to respond to
Getting prospects to open and read
a mail piece is a good start, but only
a start. You should make it as easy as
possible for them to take the next step
and respond to your offer. For example,
if you require a recipient to send back
a form, include a return paid envelope
in the mailing. Make it clear how they
can respond to your offer and prepare
systems and staff to cope with the
extra traffic. Process returns and update
mailing lists to eliminate waste from
future mailings.
As the economy picks up, direct mail
provides an effective way to generate
additional business from existing
customers and new prospects. Through
careful planning and execution of
marketing campaigns you can maximise
response rates and minimise waste,
ensuring that you get the greatest return
from every pound spent.
positioned addresses. Get maximum
value from the mailing by including
additional material that can improve
response rates, such as money-off
vouchers or a reply paid envelope.
Personalise mailings by varying
insertions for each customer on-the-fly.
Envelope printers
Cost savings:
Print directly onto
envelopes and save the cost of address
labels. Some models can be used to print
envelopes in-house, saving money on
short-runs.
Mail effectiveness:
Add colour graphics
and marketing messages to envelopes
to increase opening rates. Produce
messages (and postcards) on-demand
for a rapid response to marketing
opportunities.
Franking machines
Cost savings:
Save up to 26% on the
price of a stamp. Send between 500
and 25,000 letters per mailing and you
can save an additional 23.5% through
volume discounts offered by Royal Mail
Business Mail.
Mail effectiveness:
Convey an image
of professionalism with a perfectly
aligned postal mark. Maximise impact
by printing marketing messages and/or
images beside the frank.
Returns management software
Cost savings:
Reads customer ID marks
produced by output management
software for quick and easy address
management. Scanning returns lets
you update your address database to
eliminate undeliverables.
Mail effectiveness:
Can also be used
to process and record responses to
marketing campaigns, such as reply
cards, helping you to improve the
success of future mailings.
To find out more about how
Neopost solutions can improve
the effectiveness of your
communications, please visit
www.neopost.co.uk
or call
0800 731 1334
.
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A
PRACTICAL
GUIDE TO CREATING
EFFECTIVE
DIRECT MAIL
CAMPAIGNS
SMART IDEAS FOR
SUCCESSFUL COMMUNICATION
The benefits of automation
To download a free copy of
A Practical Guide to Creating Effective
Direct Mail Campaigns
, please visit
www.neopost.co.uk/dmaguide.