technology
reseller.co.uk
ADVERTORIAL
13
What’s New in VOW’s
2017 Range
What VOW technology resellers can look forward to in 2017
the 2017 range, along with new USB 3.1
storage devices that are twice as fast as
current USB 3.0 devices.”
Digitisation
Stuart mentions digitisation as another
key focus. ”Digitisation is a growing
trend” he explains, “and we will be
bringing out new product ranges that
enable resellers to help customers choose
the right product for their needs. Our
education range will feature animation
cameras, entry level cameras and
interactive white boards.
“We will also be selling a new collection
of monitors that will move the range from
standard 18 inches entry-level monitors to
larger screen sizes of 22 inches or more.
New additions for 2017 include Cello’s
range of curved televisions and Samsung’s
curved monitors offering a far more
immersive viewing experience with greater
depth and contrast. For the first time,
Samsung Televisions will also be listed in
the catalogue.”
Key brands and new ranges
Gilly Blackburn, Technology Category
Director, highlights an exciting roster of
key technology brands: “2017 will see
us working with a number of key brands,
including Samsung, HP, GenieWorld,
Reviva, Apple and Trust. Several of their
hero products will be headlining the range
and we will also be expanding the Reviva
brand in 2017. This is exclusive to VOW
and includes screen protectors, cables,
portable chargers and power banks.
“We will list a new range of Apple
tablet accessories from Zag, as well as
a comprehensive range of certified pre-
owned mobile phones
that will enable resellers’
customers to buy fully
reconditioned phones for their businesses
and get a guaranteed price for them when
they sell them back – something that
hasn’t been done by a wholesaler before.”
“In addition, 2017 will see VOW
feature relevant products to complement
technologies. For instance, we will be
launching wireless/Qi charging pads from
Reviva and a new range of monitors from
HP, Samsung and Viewsonic.”
Wearables
2017 is also likely to be an exciting
year for consumer electronics, as Alex
Mackay, Technology Product Manager,
explains: “Another new addition for
2017 is the Trust consumer-facing
range of power banks and phone
cases. Action cameras including
helmet cameras, wearable fitness
and media devices will also feature
heavily in next year’s range of products.
Resellers’ customers will be able to
experience the freedom of filming with
brands such as Kitvision and their range of
cameras like Escape HD5, Splash 1080p
and the Escape 4K WiFi Action Camera.”
Exciting developments
Summing up, Gilly says: “OEMs are
becoming more sector-specific and
moving into new product areas to
differentiate themselves from competition
and this constant influx of new products
will support their growth exponentially. All
in all, 2017 is set to see some exciting
new developments to VOW’s technology
range – watch this space!”
The above products are due to
hit the market from 2017.
For more details, please email
or
follow
@VOWHub
on Twitter for the
latest information and offers.
Starting at the end of the current
catalogue cycle and due to be
implemented fully by January 2017,
VOW has decided to break with the
predictable merchandise cycle of the
last 40 years and adopt a strategy of
rolling product launches to make new
products more relevant to VOW resellers
and their customers.
Andrew Stacey, VOW Group
Merchandising and Marketing Director,
says the new strategy has been adopted
to provide resellers with a more dynamic
product portfolio that will change
throughout the year.
“The new product strategy, only being
applied to certain product categories,
means that new products can be launched
at any time and on any day, providing
we have the appropriate ‘go to market’
strategy in place. We’re doing this so that
products are significantly more relevant to
our resellers and their customers.”
So what can customers look forward to
in 2017? Here, VOW specialists provide a
sneak preview of next year’s highlights
Telecoms and Data Media
“Telecommunications is becoming
increasingly relevant to how we work,”
explains Stuart Bleese, Technology Category
Manager. “Unified communications is
seeing a growing trend, such as Skype
for Business and integrated systems
where phones are connected to company
networks and computers to access people
and conversations from any location. This
supports flexible working patterns, and we
will be listing numerous products, such
as phones and portable headsets, to
reflect this.”
“We will also be bringing a number
of data media products to market, such
as the Synology range of NAS (Network
Assisted Storage) drives, to enable users
to create their own personal cloud. These
NAS drives are perfect for use in small
offices and workgroups that need to share
and protect data.
“Encrypted media storage devices,
such as the Transcend brand of USB Flash
drives, DDR Memory cards, SSD cards and
hard drives, are also going to be part of
We will be
bringing out new
product ranges
that enable
resellers to help
customers choose
the right product
for their needs
