Basic HTML Version
12
PRINT.IT
01732 759725
Cover Story
As companies begin to
address the performance
and productivity of field-
based employees, many are
discovering that if supported
with the right reporting
models, technology and access
to systems, such workers can
become more efficient.
This realisation is driving
demand for printers optimised
for mobile use, where the
emphasis is on size, weight,
ruggedness, practicality and
battery life. Globally, the 4in
mobile print market is expected
to double in size between now
and 2016*.
To meet this demand, Brother
is introducing a new range of
printers developed with the
aid of customer feedback and
detailed market analysis.
RJ Series
Brother’s new RJ series, on sale
from May, is a range of mobile
printers aimed at field-based
workers. The portable machines
produce high quality print-outs
in challenging, fast-paced
environments, such as those
experienced by the emergency
services. Using direct thermal
technology without any ink or
toner, they are ideal for printing
high quality receipts and labels
in the logistics, field sales and
manufacturing industries.
The new models complete
Brother’s range of mobile
The future is mobile
Brother’s new range of mobile printers and scanners are
designed to support field-based workers and large external
workforces in various sectors, including logistics, sales and
the public sector, as companies increasingly look to streamline
processes and enable people to work efficiently in any location.
printing solutions, which
already includes the MW and
PJ Series.
Phil Jones, UK Country Head
for Brother UK, says: “Equipping
field-based workers with the right
mobile technology solution can
dramatically improve productivity
and customer service.
“The new range of printers
will enable companies to select
the most appropriate functions
and design qualities to support
their workforce. The emergency
services will be able to
document and report incidents
more accurately on the scene
and issue on-the-spot notices
or fines, while field-based sales
reps can instantly print out
customer invoices.
“Working with our customers,
we’ve developed an in-
depth insight into the mobile
print market with a sound
understanding of their needs,
requirements and end uses of
the products for each target
industry. The new RJ printers
provide teams with the ability
to produce high quality results
and the assurance that their
technology will withstand
any tough environment. They
are designed to equip field-
based workers with the right
mobile technology solution to
dramatically improve productivity
and customer service. By
eliminating the need to return to
the office to print out important
documents such as invoices,
quotes or notices, more
transactions can be completed
each day; order errors or issues
can be reduced; and customers
get a faster, smoother service.”
Mobile scanning
When the phrase “mobile
technology” is mentioned, many
people instantly think of tablet
computers, smartphones and
possibly printers. But scanners
also play an important part in
document management and
sharing. The market for single
function scanners is expected to
double in size over the next three
years** as businesses look to
digitise document workstreams
and make paper archives more
manageable.
This is particularly important
in industries such as healthcare,
legal and logistics where
efficient, secure document
management is essential for
business success.
Brother’s new range of single
function scanners, including the
DS-600 and DS-700, enables
medical and legal secretaries to
scan different types of document
instantly with multipage
detection. Sales teams can
benefit from automatic business
card detection to add new
contacts directly into databases.
The machines can also be used
on the move as they are powered
by USB and remove the chance
of paper documents becoming
misplaced or damaged, as
workers can digitise them
instantly with easy-to-use “one
touch” scanning.
5
MW Series
PJ Series
4
RJ Series
Mobile printing is not just
about home workers or people
working between several offices
but also about those who are
permanently based off-site.
Both groups require completely
different sets of solutions to suit
their marketplace.
With the constant change
in working practices and the
rise in mobile workers, this is
something that looks set to
continue well into the future.
The most important thing is that
technology providers can help
workers streamline processes
regardless of their location.
For more information on the
Brother mobile print line up
please see here;
www.brother.co.uk
* Venture data capture, 2008
**InfoSource predicted growth
2011 – 2014