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The eye-catching design of
HP Office Paper Pink Ream
is at the centre of a social
marketing campaign that
International Paper (IP) and
its partner HP Papers US are
bringing to Europe. As part
of October’s Breast Cancer
Awareness Month, IP has been
donating
€
0.10 (10p in the
UK) to the Komen European
Network (KEN) for every
pack of HP Office Pink Ream
paper sold. IP has agreed to
donate at least
€
100,000
to KEN, which is part of
Susan G Komen, the world’s
largest non-governmental
breast cancer organisation,
but forecasts suggest the
final figure could be as high
as
€
150,000. All proceeds
will be used for KEN projects
within Europe, including an
initiative to promote the
importance of health and
lifestyle to girls aged 12 to 18.
Office workers have no time for long documents
Office workers don’t have time to read long documents, preferring
the immediacy of visual communications, claims video technology
solutions provider Kollective in the
Generation Now
report.
In a survey of 2,000 workers in organisations with 500+ employees,
60% said they find visual content easier to digest and understand than
written documents; 46% said they don’t have the time or the inclination
to read long emails or documents.
Almost three quarters (72%) agree that video calls are more effective
than voice calls for work-related communications, and 64% say they
trust a message more if they can see the person speaking.
Public sector missing out on benefits of
mobile working
A lack of cohesion in the way public sector bodies manage their
information is stopping employees from reaping the full benefits
of mobile working, warns M-Files, following research showing
that staff in 89% of public sector organisations struggle to find
and access documents on mobile devices.
The poll of 250 IT decision-makers by Vanson Bourne also
reveals that:
n
49% of respondents would
like to be able to access files
when using a mobile device;
n
52% would like to be able
to edit files while mobile;
n
45% would like the ability
to share or collaborate on
documents via their mobile
device; and
n
44% would like to be able
to approve documents with
digital signatures on their
mobile device.
To find out more, download
Addressing information
overload – the challenge of
taming content chaos
from
.
The new rules of customer loyalty
Brands that offer a
personalised, multi-channel,
technology-enabled customer
experience enjoy greater
loyalty, but only if the
experience is right and
brands are open about how
they use customer data.
In a survey of 5,000
consumers by Adobe and
Goldsmiths, University of
London, 61% of consumers
said they preferred
tailored experiences, with
38% expressing a liking
for technology-enabled
interactions that make use
of new technologies like
AI-powered chatbots and
augmented reality.
The research highlights
the importance of offering
an adaptive, consistent
experience across printed,
mobile and online channels,
as the consumers surveyed
now do 48% of their shopping
online and 25% on their
mobiles.
Almost two thirds (62%)
said they would take their
business elsewhere if a brand
didn’t provide a consistent
experience across offline and
online channels.
Half of UK consumers said
they are loyal to brands that
tailor experiences to their
needs and preferences, and
46% are happy for brands to
use their data to achieve this.
However, brands should
not take customer loyalty for
granted: 83% of UK consumers
demand transparency on how
customer data is used and
61% say they would happily
buy products from an unknown
brand if it offered a better
experience.
Based on these findings,
Adobe and Goldsmiths have
identified four new rules of
customer loyalty: Give people
an Adaptive experience; Be
wherever the consumer loves
to be – on any device or
platform; help consumers filter
Choices by delivering great
content at the right time to the
right person; and Differentiate
through experiences that
delight consumers.
Head-to-head no
contest
The first head-to-head
processing battle between a
robot and a human took place
in front of a live audience at
the inaugural ISG Automation
Summit – Europe, hosted
by technology research and
advisory firm Information
Services Group (ISG).
A Robotic Process
Automation (RPA) software bot
– programmed live on stage by
ISG Senior Consultant Steve
Blundell – took on ISG advisor
Thomas Saunders in a race to
verify the VAT numbers of 400
companies.
In a clear demonstration
of the power of automation
to streamline repetitive
business processes, the robot
completed all 400 checks in
56 minutes and 7 seconds,
by which time Saunders had
managed just 77.
Homan Haghighi, RPA
and automation evangelist
at ISG, said: “This first-of-
a-kind experiment simply
proves the potential of RPA to
revolutionise the way we work.
Just think about the amount
of energy that could be
channelled elsewhere within
a business by employing
RPA to complete these
sorts of simple, rules-based
processes.”
Addressing information overload
the challenge of taming content chaos
IntelligencePaper
Generation Now
THE FUTUREOF EMPLOYEE ENGAGEMENT
IN THEAGEOFNOW
Homan
Haghighi
