Print.IT - issue 46 - page 30

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PRINT.IT
01732 759725
LASER PRINTERS
Increasing efficiency and
improving workflow in SMBs
Last year the colour laser
market bolted on 27 per cent
of growth. These models have
grown in popularity among
SMBs, as they’ve emerged as an
increasingly cost effective way
of providing secure, high-speed
printing at large volumes easily.
More and more SMBs are
looking at where they can maximise
efficiency. Slow print speeds, high
print costs, poor security and limited
usability are common frustrations for
small businesses. They are willing to
make the initial investment to ensure
that the time it takes for employees
to print at high volumes is reduced,
while documents are protected and
costs are managed.
Colour lasers offer exactly
this, and for users with high print
volumes they are increasingly
among the most suitable options.
We’ve developed a new series
of laser models, the L8000 and
L9000 ranges, designed to increase
efficiency and improve workflow in
small businesses. The seven new
models provide cost-effective colour
printing, which can each be scaled
with tower trays to fit the printing
needs of a personal office or an
entire department, meeting wide-
ranging requirements from SMBs for
volume printing via one machine.
The printers can also be
customised by programming time-
saving task shortcuts onto the
large touchscreen interface, making
routine printing or scanning easier
for employees.
The high-yield toners also
give users the opportunity to
print in large volumes and we’ve
incorporated Brother’s own print
management solution, B-guard, as
well as other industry recognized
solutions such as FollowMe and
Papercut to allow for greater
control.
With security becoming a
growing concern in this market, the
new models can also help keep
documents and data safe with
password protection functions,
network user authentication
and
advanced network settings.
Hassan Masaud, product manager (ink and laser) at Brother UK, discusses the work Brother is
doing to support the colour laser market’s growth among SMBs
More and
more SMBs
are looking
at where they
can maximise
efficiency.
Slow print
speeds, high
print costs,
poor security
and limited
usability are
common
frustrations
for small
businesses
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