Print.IT Reseller - issue 50

PRINT IT RESELLER.UK 47 Q&A now towards more print as a service. We have a couple of offers there – obviously our basic print service where somebody with as few as two printers can buy a basic print services renewable billing, monthly agreement from Brother, using the cloud for many of our resellers. So we can do that almost like a plug and play solution and we can get you as a small business, going with a product like that. Right the way up to very large enterprise solutions that we’re providing which can be 500-600 sites, with a full project management service built-in, quarterly reviews, estate management, silent device management – a full catalogue of services that a customer might be able to buy from us. So for me, part of our Transform 2018 strategy was actually beginning to ‘portfolio-ise’ the services that we were previously bringing to market, attaching a new value to those and then presenting them in new ways to customers, and the markets reacted very well to that. PITR: As you say it’s a time of great uncertainty and change, are you confident about 2018? PJ: Oh, I’m very confident about the future, even though it looks quite uncertain. One thing I talk a lot to our own people about at Brother is we know our ‘dot’ on the horizon and that’s an acronym for actually ‘direction of travel’. So we know exactly what we want to be, we know where we’re strong, we know what we’re trying to build as an organisation, and we know where our resources need to be directed to deliver our future. And that’s been a very galvanising moment for us, because we are all kind of rowing together, looking for one common cause. I think what that will do is bring certainty to our environment, so regardless of how the external conditions might be, we’ve all got our heads down, working to deliver the future that we’re designing for ourselves. www.brother.co.uk Brother as a company try and stay very close to what’s going on with our customers and we talk about that world in two different ways