Editor's Choice Awards Sepcial - 2015 - page 5

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As one of the UK’s leading developers
of communication solutions, Neopost is
well placed to support SMEs to better
manage documents over a range of
channels.
With multi-channel customer
communications one of today’s hottest
topics and personalised marketing
communications forming an integral part
of the marketing landscape in companies
large and small, a ‘one size fits all’
approach simply doesn’t work.
Multi-channel communications
may have changed the way businesses
interact with customers, but it has also
raised a range of operational challenges
– whether that’s how to improve the
customer experience while cutting costs
and increasing efficiency; or how to satisfy
businesses’ own and their customers’
preferences whilst maintaining control and
visibility of all communications.
An important aspect of delivering
communications through a choice of
channels, including mail, email, SMS
or social media, is ensuring that the
needs and wishes of customers are met.
Organisations that restrict people’s options
for inbound or outbound communications
risk alienating existing customers and
prospects and losing business as a result.
One important tool in this endeavour
is print output management software that
lets you send letters, invoices, statements
and other transactional material, as well
as marketing communications, via paper-
based or digital channels as part of a
single workflow.
Neopost’s OMS-500 is a web-based
intuitive multi-channel communications
management software solution that
enables organisations to quickly produce
enriched, personalised and secure
customer communications.
The solution is the latest addition to
Neopost’s expanding range of products
designed to remove barriers between
paper-based and digital information and
provide fully integrated workflows for
documents regardless of their format.
Others include document scanning
and storage systems and multi-channel
marketing solutions that encompass
everything from customer data acquisition
and document design to multi-channel
delivery and response tracking.
Whether operating from a centralised
production centre or many distribution
facilities, the OMS-500 provides complete
control over all customer communications
processes, combining all of the tools
required to create compelling, personalised
documents and deliver them to the right
person, at the right time.
OMS-500 offers centralised post-
processing and distribution, enabling
communications to be produced by
different departments, at different times
and in different geographical locations
across the business. It also helps ensure
that customers receive communications
via the media they have chosen – whether
that’s in print, by email or online. With
OMS-500’s built-in multi-channel
capabilities, businesses can use one single
environment to produce either digital or
printed documents.
The OMS-500 flow management
software is easy to configure and can easily
be implemented into any IT environment,
without changing the IT system. It can
be integrated into any mailing process
involving automatic inserters and franking
machines in order to fully automate mail
flow management.
In addition to managing automated
dispatching, OMS-500 enhances and
controls customer communications. It
maximises the impact of each document,
resulting in improved customer satisfaction
– users can send personalised documents
easily and at the right time, adding specific
marketing messages or attachments for
example.
Utilising bar codes (OMR, BCR, 2D),
OMS-500 can define which document
must be inserted into which envelope,
removing addressing errors and reducing
the additional costs associated with
reprinting documents. This online solution
adds control, efficiency and flexibility to the
mailing process. Its intuitive Web interface
gives non-technical professional users
constant control of actions in progress and
allows documents to be improved, in just
a few clicks.
OMS-500 automatically processes mail,
saving as much as 30-60 seconds per item
and ensuring that users take maximum
advantage of Royal Mail discounts for
pre-sorted mail. The software can group,
batch print, sort and merge documents
to maximise savings, for example by
collating documents to the same recipient
from multiple departments in the same
envelope.
The software automates printing and
posting or distribution via web or email
depending on a customer’s preference.
A scheduler allows the user to specify
when documents should be output.
OMS-500 also includes an archiving
function, ensuring that users have a record
of what has been sent that they can access
at any time.
Take control of your
communications
Neopost OMS-500
output management
solution
Editor’s Choice:
Print.IT
What we liked:
• web-based solution
• centralised post-processing
and distribution
• easy to configure
• maximises the impact of
individual documents
• adds control, efficiency and
flexibility to the mailing process
05
Editor’s Choice Awards
Neopost’s
OMS-500 is
a web-based
intuitive
multi-channel
communications
management
software
solution
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